Consent Management News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/consent-management/ Digital Marketing News: customer experience, social, mobile marketing Tue, 05 Aug 2025 12:05:26 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Consent Management News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/consent-management/ 32 32 70% of senior marketers support Google’s decision to retain third-party cookies on Chrome https://www.marketingtechnews.net/news/70-of-senior-marketers-support-googles-decision-to-retain-third-party-cookies-on-chrome/ Tue, 03 Dec 2024 14:44:36 +0000 https://www.marketingtechnews.net/?p=110432 Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them. However, a substantial 38% of UK consumers intend to opt out of third-party cookies when a single opt-in is introduced to Chrome next year – and around a […]

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]]> 60% of consumers believe their data is misused https://www.marketingtechnews.net/news/60-of-consumers-believe-their-data-is-misused/ Tue, 06 Aug 2024 16:28:25 +0000 https://www.marketingtechnews.net/?p=109934 As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling practices. This is according to a study from PrivacyEngine, a data privacy management platform and consultancy, which involved a comprehensive global survey aimed at uncovering the most pressing concerns and best practices […]

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]]> 80% of global smishing attacks targeted EU citizens https://www.marketingtechnews.net/news/80-of-global-smishing-attacks-targeted-eu-citizens/ Mon, 15 Apr 2024 05:54:00 +0000 https://www.marketingtechnews.net/?p=109507 New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure The figures reveal an alarming […]

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]]> Consumers trust banking sector the most with personal data https://www.marketingtechnews.net/news/consumers-trust-banking-sector-the-most-with-personal-data/ Thu, 08 Feb 2024 08:58:00 +0000 https://www.marketingtechnews.net/?p=109402 Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences. Thales surveyed 12,426 consumers globally about their relationship with online brands and services, what privacy expectations […]

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]]> 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern […]

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]]> 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one […]

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]]> 90% of Brits don’t know how companies use their data https://www.marketingtechnews.net/news/90-of-brits-dont-know-how-companies-use-their-data/ Wed, 22 Nov 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109268 As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal […]

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]]> 56% of UK consumers always accept cookies without thinking https://www.marketingtechnews.net/news/56-of-uk-consumers-always-accept-cookies-without-thinking/ Wed, 11 Oct 2023 12:55:04 +0000 https://www.marketingtechnews.net/?p=109174 A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely […]

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]]> Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/consumers-want-personalised-experience-but-wary-of-sharing-data/ Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised […]

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]]> 70% of UK consumers hide their personal data when online  https://www.marketingtechnews.net/news/70-of-uk-consumers-hide-their-personal-data-when-online/ Tue, 09 May 2023 09:22:48 +0000 https://www.marketingtechnews.net/?p=108891 While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.   The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the […]

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