Transparency & Trust News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/transparency-trust/ Digital Marketing News: customer experience, social, mobile marketing Wed, 20 May 2026 02:29:30 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Transparency & Trust News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/transparency-trust/ 32 32 Google expands AI Search, shopping, and content verification tools https://www.marketingtechnews.net/news/google-ai-search-shopping-content-verification/ Wed, 20 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118116 Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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]]> Yahoo uses Scout AI campaign to focus on trust in AI search https://www.marketingtechnews.net/news/yahoo-scout-ai-campaign-trust-ai-search/ Thu, 07 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118068 Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]

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]]> Reddit and AI search are reshaping how brands get found https://www.marketingtechnews.net/news/reddit-and-ai-search-are-reshaping-how-brands-get-found/ Tue, 10 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115418 Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […]

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]]> Why traffic numbers look different in the age of AI search https://www.marketingtechnews.net/news/why-traffic-numbers-look-different-in-the-age-of-ai-search/ Wed, 04 Feb 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115403 For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […]

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]]> Silence isn’t safe: Why brands need transparency to build trust https://www.marketingtechnews.net/news/silence-isnt-safe-why-brands-need-transparency-to-build-trust/ Thu, 18 Sep 2025 11:40:11 +0000 https://www.marketingtechnews.net/?p=114926 When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but […]

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]]> Marketing methods respond to cookie and AI changes https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/ Wed, 16 Jul 2025 14:57:46 +0000 https://www.marketingtechnews.net/?p=111371 Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows. The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean […]

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]]> Mateusz Jędrocha, Adlook: The role of AI and creativity in a cookieless space https://www.marketingtechnews.net/news/the-role-of-ai-and-creativity-in-a-cookieless-space/ Fri, 04 Oct 2024 02:41:29 +0000 https://www.marketingtechnews.net/?p=110156 Brands are being forced to reconsider their reliance on third-party cookies. With the transition to a cookieless future, marketers are confronting new difficulties and opportunities. Is this transformation merely about adopting new tools, or does it signal a deeper strategic shift in how companies engage with their audiences? Aside from the technical challenges, there is […]

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]]> Advertising will not crumble as new tools are in the mix https://www.marketingtechnews.net/news/advertising-will-not-crumble-as-new-tools-are-in-the-mix/ Fri, 16 Feb 2024 09:08:19 +0000 https://www.marketingtechnews.net/?p=109415 As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company […]

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]]> 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100 […]

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]]> Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents […]

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