Sustainable Marketing News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/sustainable-marketing/ Digital Marketing News: customer experience, social, mobile marketing Thu, 25 Sep 2025 01:43:05 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Sustainable Marketing News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/sustainable-marketing/ 32 32 Google Cloud introduces AP2 to secure AI-driven payments https://www.marketingtechnews.net/news/google-cloud-introduces-ap2-to-secure-ai-driven-payments/ Thu, 25 Sep 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114936 Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing […]

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]]> Strategic marketing and a new hire fuel Solana’s comeback https://www.marketingtechnews.net/news/strategic-marketing-and-a-new-hire-fuel-solanas-comeback/ Mon, 30 Jun 2025 10:43:32 +0000 https://www.marketingtechnews.net/?p=111316 Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like […]

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]]> What marketing can learn from the cryptocurrency exchange sector https://www.marketingtechnews.net/news/what-marketing-can-learn-from-the-cryptocurrency-exchange-sector/ Mon, 19 May 2025 09:09:23 +0000 https://www.marketingtechnews.net/?p=111188 As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, cryptocurrency platforms must navigate a complex landscape to effectively reach their audience. But what can marketers learn from an industry that constantly faces scrutiny and market volatility? For marketing […]

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]]> UK app development costs in a £28.3bn industry https://www.marketingtechnews.net/news/uk-app-development-costs-in-a-28-3bn-industry/ Wed, 12 Feb 2025 16:01:17 +0000 https://www.marketingtechnews.net/?p=110724 The app development industry in the UK is flourishing. In 2025, it is projected to reach a market size of £28.3 billion, reflecting the increasing demand for mobile applications and web apps. Whether for start-ups looking to launch the next big innovation or established businesses aiming to enhance customer engagement, app development has become a […]

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]]> What The Traitors can teach us about brand trust https://www.marketingtechnews.net/news/what-the-traitors-can-teach-us-about-brand-trust/ Tue, 07 Jan 2025 07:57:00 +0000 https://www.marketingtechnews.net/?p=110520 As the next season of The Traitors approaches, it’s a perfect moment to reflect on the drama of last season. If you’re late to the party, contestants arrive at a castle and discover whether they’ll be playing as ‘Faithfuls’ or ‘Traitors’. The role of the Faithfuls is to identify the Traitors among the group and […]

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]]> VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/vc-john-accenture-the-future-of-sustainability-marketing/ Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has […]

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]]> Consumer focus on sustainability outstrips marketers current skill set  https://www.marketingtechnews.net/news/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/ Mon, 07 Aug 2023 07:27:23 +0000 https://www.marketingtechnews.net/?p=109053 Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one. Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%) […]

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]]> Just 4% of ads contain sustainability messaging https://www.marketingtechnews.net/news/just-4-of-ads-contain-sustainability-messaging/ Wed, 26 Apr 2023 09:21:56 +0000 https://www.marketingtechnews.net/?p=108856 CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising.  The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from January 2020 to March 2023. Creative data – extracted from the assets themselves […]

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]]> Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/consumers-abandon-firms-that-waste-energy-storing-data/ Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses […]

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]]> 1 in 4 consumers switching to more sustainable companies https://www.marketingtechnews.net/news/1-in-4-consumers-switching-to-more-sustainable-companies/ Thu, 08 Dec 2022 12:32:39 +0000 https://www.marketingtechnews.net/?p=108565 British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the […]

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