Features - Marketing Tech News

Blockchain helps brands prove product authenticity without shoppers learning crypto

Sadie Smith, Content writer at Bazoom — Fri, 24 Apr 2026 07:38:33 +0000

The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in 2021, equal to up to 2.3% of world trade. That is a large figure, but the more useful point for brands is simpler: fake goods make ordinary buying decisions harder. For US readers, the problem feels close to home. […]

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Choosing an email marketing platform to consolidate tech stacks

WebFX — Tue, 21 Apr 2026 08:28:52 +0000

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – creating inefficiencies that slow execution and obscure performance insights. To solve this, marketers are actively consolidating their tech stacks. Email marketing platforms have emerged as a natural […]

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How law firms use AI-driven SEO to win more clients

Eric Ritter CEO of Digital Neighbor — Tue, 14 Apr 2026 10:58:02 +0000

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built specifically for the way people find attorneys online. For years, marketing for lawyers meant a Yellow Pages listing, a few billboards, and word of […]

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Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution

Comarch — Thu, 09 Apr 2026 11:54:16 +0000

Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up […]

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Search moves beyond keywords as AI reshapes ad targeting

Muhammad Zulhusni — Mon, 06 Apr 2026 09:00:00 +0000

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent media session on AI, search, and advertising, Dan Taylor, Vice President, Global Ads, Google, said these changes are already visible in how […]

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How to unify customer data from mobile apps and websites

WebFX — Thu, 02 Apr 2026 14:02:03 +0000

With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase another device on another day. This creates “data silos”, making it difficult for CMOs to understand what the story-per-purchase is. For marketing teams building campaigns, success depends on […]

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McDonald’s collectables bring customers back

Muhammad Zulhusni — Tue, 31 Mar 2026 09:00:00 +0000

A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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Container security now central to government martech stacks

Marketing Tech News — Mon, 30 Mar 2026 11:25:54 +0000

As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that support communication, content and citizen engagement. What used to sit quietly in the background, things like hosting environments and deployment pipelines, is now part of the conversation. Government […]

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AI shifts from feature to brand story at Samsung

Muhammad Zulhusni — Fri, 27 Mar 2026 10:00:00 +0000

AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or […]

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SYBO deepens Poki partnership as Subway Surfers reaches 100m players globally

Bazoom — Tue, 17 Mar 2026 15:09:00 +0000

SYBO is a game developer company based in Copenhagen, and it launched Subway Surfers in 2012 as a mobile endless runner where players dodge trains and obstacles while grabbing coins. The game scored billions of downloads and built a huge following. On the other hand, Poki runs a browser gaming site with HTML5 titles that […]

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