Explainers & Visual Guides News - Marketing Tech News https://www.marketingtechnews.net/categories/features/explainers-visual-guides/ Digital Marketing News: customer experience, social, mobile marketing Tue, 02 Dec 2025 09:23:59 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Explainers & Visual Guides News - Marketing Tech News https://www.marketingtechnews.net/categories/features/explainers-visual-guides/ 32 32 How zero-click and AI search are changing marketing https://www.marketingtechnews.net/news/how-zero-click-and-ai-search-are-changing-marketing/ Tue, 02 Dec 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115226 For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen, they often stop there. Studies […]

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]]> Optimising for AI search – a guide https://www.marketingtechnews.net/news/seach-optimisation-for-ai-our-guide-to-best-results/ Fri, 08 Aug 2025 12:25:05 +0000 https://www.marketingtechnews.net/?p=114782 4 ways to optimise your website for AI search AI-powered search engines are reinventing the ways users find information online, meaning content creators and website owners need to update SEO strategies to achieve a higher website rankings. The ability to do so, however, is not a walk in the park and requires skill and time. […]

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]]> How LADbible doubled its editorial process speed https://www.marketingtechnews.net/news/how-ladbible-doubled-its-editorial-process-speed/ Thu, 04 Jul 2024 08:38:24 +0000 https://www.marketingtechnews.net/?p=109823 LADbible Group is one of the biggest social publishers in the world, with a global audience of nearly 1 billion. The company operates across all major social media channels and reaches 52 million monthly users on its five websites: LADbible, UNILAD, Tyla, SPORTbible, and GAMINGbible. The problem: LADbible Group needed to scale its ability to […]

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]]> How Going increased trial start rates by 104% month-on-month https://www.marketingtechnews.net/news/how-going-increased-trial-start-rates-by-104-month-on-month/ Fri, 14 Jun 2024 13:43:00 +0000 https://www.marketingtechnews.net/?p=109751 Going, an online travel company with over 50 employees, specialises in helping people save money while exploring the world. They have realised that saving money on air travel not only reduces the burden on one’s wallet but also allows people to explore wider travel possibilities. Their subscription-based model offers various plans, ranging from a free […]

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]]> How Naked Wines achieved positive audience insights within 36 hours https://www.marketingtechnews.net/news/how-naked-wines-achieved-positive-audience-insights-within-36-hours/ Thu, 02 May 2024 06:22:00 +0000 https://www.marketingtechnews.net/?p=109599 Founded in 2008, Naked Wines is where crowdfunding meets winemaking. A growing army of 330,000 subscribers, called Naked Angels, contribute £25 a month into personalised wine-piggy banks. The money back hundreds of talented winemakers in 65 places around the world, to the tune of £4 million every month. These are then sold to the Angels at […]

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]]> 79% of top marketing executives report boost in ROI using AI tools https://www.marketingtechnews.net/news/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/ Tue, 05 Dec 2023 08:08:42 +0000 https://www.marketingtechnews.net/?p=109279 BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future. […]

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]]> How Playrcart helped Vodafone achieve above average click-through-rates https://www.marketingtechnews.net/news/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/ Mon, 17 Apr 2023 06:02:23 +0000 https://www.marketingtechnews.net/?p=108822 The client: Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania. As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate […]

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]]> How Amplifon achieved an ROI of £1 to £3 on direct mail campaigns https://www.marketingtechnews.net/news/how-amplifon-achieved-an-roi-of-1-to-3-on-direct-mail-campaigns/ Wed, 09 Nov 2022 10:15:09 +0000 https://www.marketingtechnews.net/?p=108487 With more than 70 years’ experience and a network of more than 9,500 highly qualified hearing specialists, Amplifon is a leading hearing care provider. The problem: Having previously used Partially Addressed Mail to some success, Amplifon was keen to develop a more personalised Direct Mail acquisition strategy to identify the best prospects for their cutting-edge […]

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]]> How Joules improved customer data quality to drive profitable acquisition https://www.marketingtechnews.net/news/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/ Thu, 03 Nov 2022 14:56:13 +0000 https://www.marketingtechnews.net/?p=108493 As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading. The problem: Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base. Previously work of this […]

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]]> How CB Heat Pumps made £1.5m in sales in just 72 hours https://www.marketingtechnews.net/news/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/ Thu, 26 May 2022 12:42:58 +0000 https://www.marketingtechnews.net/?p=108058 In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne. Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace […]

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