Sponsored Content - Marketing Tech News https://www.marketingtechnews.net/categories/features/sponsored-content-features/ Digital Marketing News: customer experience, social, mobile marketing Fri, 24 Apr 2026 07:38:39 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Sponsored Content - Marketing Tech News https://www.marketingtechnews.net/categories/features/sponsored-content-features/ 32 32 Blockchain helps brands prove product authenticity without shoppers learning crypto https://www.marketingtechnews.net/news/blockchain-helps-brands-prove-product-authenticity-without-shoppers-learning-crypto/ Fri, 24 Apr 2026 07:38:33 +0000 https://www.marketingtechnews.net/?p=118026 The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in 2021, equal to up to 2.3% of world trade. That is a large figure, but the more useful point for brands is simpler: fake goods make ordinary buying decisions harder. For US readers, the problem feels close to home. […]

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]]> Choosing an email marketing platform to consolidate tech stacks https://www.marketingtechnews.net/news/choosing-an-email-marketing-platform-to-consolidate-tech-stacks/ Tue, 21 Apr 2026 08:28:52 +0000 https://www.marketingtechnews.net/?p=118006 Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – creating inefficiencies that slow execution and obscure performance insights. To solve this, marketers are actively consolidating their tech stacks. Email marketing platforms have emerged as a natural […]

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]]> How law firms use AI-driven SEO to win more clients https://www.marketingtechnews.net/news/how-law-firms-use-ai-driven-seo-to-win-more-clients/ Tue, 14 Apr 2026 10:58:02 +0000 https://www.marketingtechnews.net/?p=117981 Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built specifically for the way people find attorneys online. For years, marketing for lawyers meant a Yellow Pages listing, a few billboards, and word of […]

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]]> Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution https://www.marketingtechnews.net/news/comarch-and-sway-outcomes-partner-to-close-the-gap-between-loyalty-strategy-and-technology-execution/ Thu, 09 Apr 2026 11:54:16 +0000 https://www.marketingtechnews.net/?p=117948 Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up […]

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]]> How to unify customer data from mobile apps and websites https://www.marketingtechnews.net/news/how-to-unify-customer-data-from-mobile-apps-and-websites/ Thu, 02 Apr 2026 14:02:03 +0000 https://www.marketingtechnews.net/?p=117925 With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase another device on another day. This creates “data silos”, making it difficult for CMOs to understand what the story-per-purchase is. For marketing teams building campaigns, success depends on […]

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]]> Container security now central to government martech stacks https://www.marketingtechnews.net/news/container-security-now-central-to-government-martech-stacks/ Mon, 30 Mar 2026 11:25:54 +0000 https://www.marketingtechnews.net/?p=117894 As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that support communication, content and citizen engagement. What used to sit quietly in the background, things like hosting environments and deployment pipelines, is now part of the conversation. Government […]

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]]> SYBO deepens Poki partnership as Subway Surfers reaches 100m players globally https://www.marketingtechnews.net/news/sybo-deepens-poki-partnership-as-subway-surfers-reaches-100m-players-globally/ Tue, 17 Mar 2026 15:09:00 +0000 https://www.marketingtechnews.net/?p=117861 SYBO is a game developer company based in Copenhagen, and it launched Subway Surfers in 2012 as a mobile endless runner where players dodge trains and obstacles while grabbing coins. The game scored billions of downloads and built a huge following. On the other hand, Poki runs a browser gaming site with HTML5 titles that […]

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]]> Conversational keywords as the foundation of generative engine optimisation https://www.marketingtechnews.net/news/conversational-keywords-as-the-foundation-of-generative-engine-optimisation/ Tue, 17 Mar 2026 15:00:00 +0000 https://www.marketingtechnews.net/?p=117857 Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, measuring their volume, and incorporating them into content. And although several businesses still follow this method, approaches are changing steadily. With generative AI systems emerging, […]

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]]> Marketing compliance in cryptocurrency – lessons for martech https://www.marketingtechnews.net/news/marketing-compliance-in-cryptocurrency-lessons-for-martech/ Mon, 09 Feb 2026 10:40:23 +0000 https://www.marketingtechnews.net/?p=115414 Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing […]

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]]> Using LinkedIn automation and advanced tools in B2B marketing https://www.marketingtechnews.net/news/using-linkedin-automation-and-advanced-tools-in-b2b-marketing/ Thu, 08 Jan 2026 09:54:14 +0000 https://www.marketingtechnews.net/?p=115348 In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The […]

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