Interviews News - Marketing Tech News

Advertisers in APAC are moving beyond Google and Meta

Muhammad Zulhusni — Mon, 06 Oct 2025 10:00:00 +0000

Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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What AI says about you when you’re not in the room

Muhammad Zulhusni — Thu, 24 Apr 2025 10:58:10 +0000

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent over a decade studying how search engines and AI systems understand, represent, and recommend people and businesses. As engines like […]

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Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks

Duncan MacRae — Mon, 03 Feb 2025 06:37:00 +0000

Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that slow their progress. Resource inefficiencies, team constraints and misaligned goals are some of the most common culprits. While these challenges can feel overwhelming, solving them is critical for driving growth and ensuring long-term success. Paula Ximena Mejia, VP […]

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Tom Pepper, LinkedIn Ads: How to succeed in B2B marketing in 2025

Duncan MacRae — Mon, 13 Jan 2025 07:30:00 +0000

As with the turn of every year, 2025 will bring an array of challenges that marketers will need to tackle head on, as well as a multitude of opportunities they can aim to take advantage of. Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, is no stranger to this. For almost […]

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Mateusz Jędrocha, Adlook: The role of AI and creativity in a cookieless space

Muhammad Zulhusni — Fri, 04 Oct 2024 02:41:29 +0000

Brands are being forced to reconsider their reliance on third-party cookies. With the transition to a cookieless future, marketers are confronting new difficulties and opportunities. Is this transformation merely about adopting new tools, or does it signal a deeper strategic shift in how companies engage with their audiences? Aside from the technical challenges, there is […]

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Maira Genovese, MG Empower: How ‘influence’ is reshaping marketing

Duncan MacRae — Wed, 28 Sep 2022 16:35:25 +0000

MG Empower founder and president, Maira Genovese, explains how influencer marketing is evolving, and shares tips on how to incorporate it into an overall marketing strategy. For anyone who doesn’t know about MG Empower, could you tell us a little bit about what it does? We are a fully integrated marketing powerhouse offering a range […]

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David Shadpour, Social Native: Why brands should focus on authentic content creation

Duncan MacRae — Thu, 15 Sep 2022 22:03:03 +0000

Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they […]

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Harriet Durnford-Smith, Adverity: How data is impacting modern marketing

Duncan MacRae — Mon, 06 Jun 2022 08:24:37 +0000

Could you tell us a little bit about Adverity and how it can help organisations? Advanced data analytics is more accessible to a wider range of companies than ever before. We’re proud to be among the innovators who’ve made that happen. Back in 2015, Adverity was founded with the aim of helping every organisation quickly […]

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Ru Roberts, Waze: On non-distracting and privacy-conscious advertising

Ryan Daws — Fri, 11 Feb 2022 16:53:27 +0000

MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the […]

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Julie Meredith, Dash Hudson: Why video and authentic content are vital

Duncan MacRae — Mon, 22 Nov 2021 13:46:00 +0000

Could you tell us a little bit about Dash Hudson and what makes it unique? Dash Hudson was founded back in 2015 with the mission of helping the world’s most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for […]

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