TechEx Events - Marketing Tech News https://www.marketingtechnews.net/categories/techex-events/ Digital Marketing News: customer experience, social, mobile marketing Tue, 05 Aug 2025 14:04:32 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png TechEx Events - Marketing Tech News https://www.marketingtechnews.net/categories/techex-events/ 32 32 The future of community-driven marketing: What to expect from DMWF North America’s expert panel https://www.marketingtechnews.net/news/the-future-of-community-driven-marketing/ Thu, 31 Jul 2025 10:48:03 +0000 https://www.marketingtechnews.net/?p=111406 As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of […]

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]]> Video marketing hooks: Why human creativity still beats AI https://www.marketingtechnews.net/news/marketing-ai-vs-human-creativity-audio-network/ Tue, 08 Jul 2025 09:19:43 +0000 https://www.marketingtechnews.net/?p=111309 Three seconds. That’s all you get before viewers scroll past your content into digital oblivion. While most marketing technology companies bet their futures on AI algorithms to crack the code of perfect video marketing hooks, Kaitlyn Pearce is placing her chips on something decidedly more analogue: human intuition. As Head of Branded Content UK at […]

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]]> Why DMWF Global 2025 is the unmissable marketing event of the year https://www.marketingtechnews.net/news/why-dmwf-global-2025-is-the-unmissable-marketing-event-of-the-year/ Fri, 16 May 2025 12:18:33 +0000 https://www.marketingtechnews.net/?p=111170 Get ready, marketers — the digital marketing event of the year is back and bigger than ever. DMWF Global 2025 is returning to Olympia London on 24–25 June, and this year’s edition promises to be the most impactful yet. With 2,500+ senior marketing professionals, 150+ speakers, and 90+ exhibitors, it’s where the future of marketing […]

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]]> The shift from ads to influence: What marketers need to know after DMWF Asia day 2 https://www.marketingtechnews.net/news/the-shift-from-ads-to-influence-what-marketers-need-to-know-after-dmwf-day-2/ Thu, 27 Feb 2025 21:50:32 +0000 https://www.marketingtechnews.net/?p=110885 Day 2 of DMWF Asia sparked some interesting discussions on how brands adapt to revolutionary changes in the digital marketing landscape. From influencer collaborations to data-driven decision-making, the conversations highlighted how businesses are navigating changing social media algorithms, leveraging AI and building authentic connections with their audiences. Key takeaways from today’s sessions and discussions shed […]

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]]> Digital marketing leaders tackle AI integration at DMWF Asia 2025: Day 1 highlights https://www.marketingtechnews.net/news/digital-marketing-leaders-tackle-ai-integration-at-dmwf-asia-2025-day-1-highlights/ Wed, 26 Feb 2025 10:28:30 +0000 https://www.marketingtechnews.net/?p=110872 Digital marketing strategies took centre stage on the first day of the Digital Marketing World Forum (DMWF) Asia 2025, as industry leaders gathered on February 26 to address the transformative impact of AI integration and evolving consumer behaviours.  The well-attended opening sessions at Marina Bay Sands in Singapore provided valuable insights into how marketing professionals […]

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]]> AI marketing evolution: The days of ‘one size fits all’ are behind us, says Semrush https://www.marketingtechnews.net/news/ai-marketing-evolution-the-days-of-one-size-fits-all-are-behind-us-says-semrush/ Wed, 26 Feb 2025 10:17:37 +0000 https://www.marketingtechnews.net/?p=110867 AI marketing evolution is transforming how brands connect with audiences, with personalisation replacing generic messaging strategies, according to Semrush’s international director of sales, Justin Barrett. Speaking at the Digital Marketing World Forum in Singapore on February 26, 2025, Barrett shared insights on how artificial intelligence is reshaping marketing practices and how SaaS platform Semrush is positioning […]

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]]> AI marketing strategy: How HubSpot’s APAC director is humanising automation https://www.marketingtechnews.net/news/ai-marketing-strategy-how-hubspots-apac-director-is-humanising-automation/ Wed, 26 Feb 2025 04:42:50 +0000 https://www.marketingtechnews.net/?p=110858 AI marketing strategy has transformed from a speculative experiment into a critical business driver, with companies now seeking measurable ROI rather than simply testing capabilities, revealed HubSpot’s senior marketing director APAC, Kat Warboys, at the recent Digital Marketing World Forum (DMWF). In her session ‘From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential’, […]

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]]> AI-driven personalisation: Pearson transforms education marketing in APAC https://www.marketingtechnews.net/news/ai-driven-personalisation-pearson-transforms-education-marketing-in-apac/ Tue, 18 Feb 2025 14:39:04 +0000 https://www.marketingtechnews.net/?p=110807 In an exclusive interview ahead of the Digital Marketing World Forum (DMWF), Ritza Trivedi, marketing director, APAC at multinational publishing and education company, Pearson, shares profound insights on how AI-driven personalisation is reshaping marketing strategies in the education sector. With more than 16 years of marketing experience and a track record of digital innovation, including […]

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]]> Digital product marketing evolution in APAC: A PwC perspective https://www.marketingtechnews.net/news/digital-product-marketing-evolution-in-apac-a-pwc-perspective/ Mon, 17 Feb 2025 08:47:43 +0000 https://www.marketingtechnews.net/?p=110763 As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years, according to PwC’s 2024 Digital Trust Insights. This overwhelming confidence in AI’s potential marks a pivotal moment in the evolution of digital product marketing […]

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]]> VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/vc-john-accenture-the-future-of-sustainability-marketing/ Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has […]

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