Social Media Marketing News - Marketing Tech News https://www.marketingtechnews.net/categories/social-media-marketing/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 10:44:42 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Social Media Marketing News - Marketing Tech News https://www.marketingtechnews.net/categories/social-media-marketing/ 32 32 Gen AI sponsored Snaps offer financial education to Gen Z https://www.marketingtechnews.net/news/gen-ai-sponsored-snaps-offer-financial-education-to-gen-z/ Thu, 14 May 2026 10:43:55 +0000 https://www.marketingtechnews.net/?p=118089 Data and technology company, Experian, is set to expand access to its financial education and consumer-first AI strategy to younger consumers by integrating into Snapchat’s AI sponsored Snaps ads. The company hopes its AI-powered credit and personal finance information will help Snapchat users understand the complexities of finances through conversations with an LLM. Rather than […]

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]]> Banuba advances AI try-on platform as retail goes digital https://www.marketingtechnews.net/news/retailers-and-opticians-using-ai-on-the-increase/ Tue, 12 May 2026 08:26:14 +0000 https://www.marketingtechnews.net/?p=118082 Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” letting retail customers “test cosmetics, and accessories with their electronic devices.” The company announced it’s updated its virtual AI try-on platform, introducing new features including contact […]

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]]> Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms https://www.marketingtechnews.net/news/burberry-trench-coat-campaign-shows-luxury-marketing-shift-to-social-platforms/ Tue, 17 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117849 Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed […]

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]]> DMWF Spotlight: The 2026 social media trends rewriting the rules of discovery and distribution https://www.marketingtechnews.net/news/dmwf-spotlight-the-2026-social-media-trends-rewriting-the-rules-of-discovery-and-distribution/ Mon, 16 Mar 2026 15:21:24 +0000 https://www.marketingtechnews.net/?p=117842 Social discovery and distribution have shifted. Discovery now happens across feeds, creators, and owned channels working together. Reach is earned through relevance, not volume. Content needs to connect quickly to hold attention and unlock distribution. Social no longer rewards the loudest brands or most frequent posters. It rewards smart creative. Winning brands are pairing strong […]

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]]> DMWF Spotlight: The state of social media in 2026: What the data reveals about platforms, performance, and the people behind the handles https://www.marketingtechnews.net/news/dmwf-spotlight-the-state-of-social-media-in-2026-what-the-data-reveals-about-platforms-performance-and-the-people-behind-the-handles/ Mon, 16 Mar 2026 15:11:44 +0000 https://www.marketingtechnews.net/?p=117839 New features, platforms, algorithm rumors, and 48-hour “growth hacks” appear on social media almost every day. It can feel like the rules are constantly changing.But beneath all the noise, one thing never deceives: the data. Metricool analyzed more than 39 million social media posts across 10 platforms, using real activity from accounts connected to its […]

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]]> DMWF Spotlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing https://www.marketingtechnews.net/news/the-new-rules-of-b2b-gen-z-ai-and-the-rise-of-social-first-marketing/ Mon, 16 Mar 2026 15:01:57 +0000 https://www.marketingtechnews.net/?p=117833 B2B marketing is being reshaped by two defining forces:  the rise of Gen Z buyers and the acceleration of AI. Together, these forces are redefining how trust is built, how influence is earned, how buying groups are forming opinions, and how revenue is influenced long before sales engagement begins. The old playbook built on gated […]

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]]> DMWF Spotlight: Stop personalising more. Start thinking better. https://www.marketingtechnews.net/news/dmwf-spotlight-stop-personalising-more-start-thinking-better/ Tue, 03 Mar 2026 09:48:50 +0000 https://www.marketingtechnews.net/?p=117781 Why the future of CRM isn’t more automation, it’s better judgement. In the last year, we’ve worked with dozens of businesses. In every single one of them, without exception, what the leadership team believed was happening and what was actually happening were different things. Not a little different. Meaningfully different. And in most cases, expensively […]

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]]> DMWF Spotlight: Want to supercharge your results? Here’s the secret digital marketers need to know https://www.marketingtechnews.net/news/dmwf-spotlight-want-to-supercharge-your-results-heres-the-secret-digital-marketers-need-to-know/ Wed, 25 Feb 2026 14:48:26 +0000 https://www.marketingtechnews.net/?p=117742 What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective?  Building fame and capturing attention is what JCDecaux does best. Every day millions of people interact with JCDecaux’s digital advertising screens in cities, shopping malls, rail stations and airports. We work […]

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]]> TikTok experiments with ads built for discovery and decision-making https://www.marketingtechnews.net/news/tiktok-experiments-with-ads-built-for-discovery-and-decision-making/ Fri, 23 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115376 TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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]]> Gen Z is changing where marketing begins, not just where it ends https://www.marketingtechnews.net/news/gen-z-is-changing-where-marketing-begins-not-just-where-it-ends/ Tue, 20 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115367 For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention may have started to lose traction. Over time, a pattern became clear: Gen Z responds differently, and familiar marketing assumptions were […]

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