DMWF, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 01 May 2026 09:51:10 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png DMWF, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 DMWF Spotlight: From framework to reality: Scaling hyper-personalisation with Greene King https://www.marketingtechnews.net/news/from-framework-to-reality-scaling-hyper-personalisation-with-greene-king/ Fri, 01 May 2026 09:49:45 +0000 https://www.marketingtechnews.net/?p=118035 Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains frustratingly out of reach. The gap between knowing personalisation’s potential and delivering it at scale is where most businesses quietly struggle. During this session, Bond and Greene King will show exactly how to close that gap. The […]

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]]> DMWF Spotlight: The Full-Funnel Performance Marketing Strategy Every Brand Needs in 2026 https://www.marketingtechnews.net/news/dmwf-spotlight-the-full-funnel-performance-marketing-strategy-every-brand-needs-in-2026/ Wed, 15 Apr 2026 14:42:09 +0000 https://www.marketingtechnews.net/?p=117989 In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where branding builds strong awareness on one side, performance drives measurable outcomes through ROAS on the other, and in between lies the chance to create a […]

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]]> DMWF Spotlight: Did you know that 88% of marketers now use AI https://www.marketingtechnews.net/news/dmwf-spotlight-did-you-know-that-88-of-marketers-now-use-ai/ Fri, 10 Apr 2026 10:53:52 +0000 https://www.marketingtechnews.net/?p=117968 Did you know that 88% of marketers now use AI daily in their roles? That probably doesn’t come as a shock. Chances are you have ChatGPT, Claude, or something similar open in another tab right now. And for the last couple of years, we’ve all been riding an emotional rollercoaster with it: “AI makes things […]

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]]> DMWF Spotlight: Turn AI search into a growth channel with LLM visibility https://www.marketingtechnews.net/news/dmwf-spotlight-turn-ai-search-into-a-growth-channel-with-llm-visibility/ Fri, 10 Apr 2026 10:50:23 +0000 https://www.marketingtechnews.net/?p=117962 Get your brand into the answers that matter to drive discoverability, influence demand, and stay ahead of the competition. Search is no longer just about rankings. AI is reshaping how people discover information, shaping brand perception before a buyer ever visits your website, and increasingly influencing what they choose to buy. What is LLM visibility […]

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]]> DMWF Spotlight: How to make your digital marketing work harder and supercharge results https://www.marketingtechnews.net/news/dmwf-spotlight-how-to-make-your-digital-marketing-work-harder-and-supercharge-results/ Fri, 27 Mar 2026 14:16:14 +0000 https://www.marketingtechnews.net/?p=117889 Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead  it’s about making your existing investment work harder? At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of […]

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]]> DMWF Spotlight: Why video-first social intelligence is the new standard for authenticity https://www.marketingtechnews.net/news/dmwf-spotlight-why-video-first-social-intelligence-is-the-new-standard-for-authenticity/ Fri, 27 Mar 2026 10:28:42 +0000 https://www.marketingtechnews.net/?p=117885 Marketing is walking into a quiet trap: synthetic everything. Generative tools are flooding the feed with polished, high-volume content that looks convincing but says very little. At the same time, most brands are still steering with instruments built for a text internet. That creates a widening reality gap. You are optimizing for what your tools […]

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]]> DMWF Spotlight: The 2026 social media trends rewriting the rules of discovery and distribution https://www.marketingtechnews.net/news/dmwf-spotlight-the-2026-social-media-trends-rewriting-the-rules-of-discovery-and-distribution/ Mon, 16 Mar 2026 15:21:24 +0000 https://www.marketingtechnews.net/?p=117842 Social discovery and distribution have shifted. Discovery now happens across feeds, creators, and owned channels working together. Reach is earned through relevance, not volume. Content needs to connect quickly to hold attention and unlock distribution. Social no longer rewards the loudest brands or most frequent posters. It rewards smart creative. Winning brands are pairing strong […]

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]]> DMWF Spotlight: The state of social media in 2026: What the data reveals about platforms, performance, and the people behind the handles https://www.marketingtechnews.net/news/dmwf-spotlight-the-state-of-social-media-in-2026-what-the-data-reveals-about-platforms-performance-and-the-people-behind-the-handles/ Mon, 16 Mar 2026 15:11:44 +0000 https://www.marketingtechnews.net/?p=117839 New features, platforms, algorithm rumors, and 48-hour “growth hacks” appear on social media almost every day. It can feel like the rules are constantly changing.But beneath all the noise, one thing never deceives: the data. Metricool analyzed more than 39 million social media posts across 10 platforms, using real activity from accounts connected to its […]

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]]> DMWF Spotlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing https://www.marketingtechnews.net/news/the-new-rules-of-b2b-gen-z-ai-and-the-rise-of-social-first-marketing/ Mon, 16 Mar 2026 15:01:57 +0000 https://www.marketingtechnews.net/?p=117833 B2B marketing is being reshaped by two defining forces:  the rise of Gen Z buyers and the acceleration of AI. Together, these forces are redefining how trust is built, how influence is earned, how buying groups are forming opinions, and how revenue is influenced long before sales engagement begins. The old playbook built on gated […]

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]]> DMWF Spotlight: Answer Engine Optimization (AEO): A comprehensive guide for 2026 https://www.marketingtechnews.net/news/answer-engine-optimization-aeo-a-comprehensive-guide-for-2026/ Mon, 16 Mar 2026 14:50:46 +0000 https://www.marketingtechnews.net/?p=117827 Answer engine optimization (AEO) helps brands surface inside AI-generated responses across tools like ChatGPT, Gemini, Perplexity, and voice assistants. As more people ask conversational questions instead of typing keyword searches, visibility within these direct answers becomes increasingly important. Forbes notes that brands already optimizing for answer engines are seeing nine times higher conversion rates, a strong indicator […]

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