{"id":106262,"date":"2020-11-05T15:06:03","date_gmt":"2020-11-05T15:06:03","guid":{"rendered":"http:\/\/marketingtechnews.net\/?p=106262"},"modified":"2025-08-05T12:58:49","modified_gmt":"2025-08-05T11:58:49","slug":"infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success","status":"publish","type":"post","link":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/","title":{"rendered":"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Almost half of top-tier companies believe a collaborative relationship between the chief marketing officer (CMO) and chief information officer (CIO) could boost profitability by at least 5%, according to a new report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The study, from Indian IT services and consulting provider Infosys, conducted surveys with more than 750 CXOs from companies with more than $500 million in revenue, as well as 220 business leaders. The focus of the report was CMO-CIO collaboration and the concept of &#8216;human experience-powered digital transformation.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notably, more than four in five (83%) of those polled strongly agreed CMO-CIO collaboration can play a pivotal role in mapping and aligning business needs with stakeholder demands. The report also argued CMOs need to work with CIOs, and the wider C-suite, to deliver on environmental, social and governance (ESG) goals, with CMOs &#8216;in a unique position&#8217; to deliver this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet there were other interesting findings. More than half (51%) of respondents in IT said they believed the CMO role would be replaced altogether. This finding is not as doom-laden as on first glance, however; those polled said the role would evolve beyond customer experience, to delivering &#8216;human experience&#8217; goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other pain points between IT and marketing became apparent. Surprisingly, IT (62%) demonstrated a higher level of understanding than marketing (46%) with regard to collaboration between departments. Marketing was likelier meanwhile to describe agility &#8211; a concept this publication explored <a href=\"http:\/\/marketingtechnews.net\/news\/2020\/nov\/04\/why-agility-has-been-the-number-one-marketing-skill-of-2020\/\">earlier this week<\/a> &#8211; and customer to human experience evolution as more critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The idea of CMO\/CIO alignment has long-since been explored. In an <a href=\"http:\/\/marketingtechnews.net\/news\/2020\/oct\/20\/perspectives-digital-transformation-through-the-lens-of-strategic-marketing-extract-exploring-cmo-cio-synergies\/\">extract exclusive to <em>MarketingTech<\/em><\/a> earlier this month, Lynn Scheurell&#8217;s new book, Perspectives: Digital Transformation Though the Lens of Strategic Marketing, explored how this concept works in practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;CMOs need to profoundly understand the customer,&#8221; Scheurell wrote. &#8220;The CIO needs to connect all internal systems to build a unified, dynamic profile of the customer so the CMO [has] a full-spectrum picture of the buying journey. The role of the CMO is to then translate that information into a viable profile to deliver a strategically crafted experience that meets the customer wherever they are in their brand experience at any time and on any device.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sumit Virmani, CMO at Infosys, noted the importance of the Covid-19 pandemic in accelerating digital transformation and further requiring this trend to develop. &#8220;Now is the time, more than ever, for CMOs and CIOs to collaborate to deliver tangible business outcomes,&#8221; said Virmani.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When the dust settles, companies that will emerge stronger will be the ones where the marketing and technology functions took joint ownership to drive digital transformation and engage customers in a meaningful way.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can read the full report <a href=\"https:\/\/www.infosys.com\/navigate-your-next\/research\/cmo-csuite-dna-partnership.html\">here (email required)<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/marketingtechnews\/James\/2020\/01\/06\/dmwf2019ws-1.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Interested in hearing leading global brands discuss subjects like this in person?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Find out more about&nbsp;<a href=\"http:\/\/www.digitalmarketing-conference.com\/\">Digital Marketing World Forum (#DMWF)<\/a>&nbsp;Europe, London, North America, and Singapore. &nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost half of top-tier companies believe a collaborative relationship between the chief marketing officer (CMO) and chief information officer (CIO) could boost profitability by at least 5%, according to a new report. The study, from Indian IT services and consulting provider Infosys, conducted surveys with more than 750 CXOs from companies with more than $500 [&hellip;]<\/p>\n","protected":false},"author":399,"featured_media":90958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2431],"tags":[],"ppma_author":[599],"class_list":["post-106262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journey-mapping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infosys report explores CMO-CIO collaboration as key to post-Covid digital success - Marketing Tech News<\/title>\n<meta name=\"description\" content=\"Almost half of top-tier companies believe a collaborative relationship between the CMO and CIO could boost profitability by at least 5%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success\" \/>\n<meta property=\"og:description\" content=\"Almost half of top-tier companies believe a collaborative relationship between the CMO and CIO could boost profitability by at least 5%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Tech News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T15:06:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T11:58:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2020\/03\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James Bourne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@James_T_Bourne\" \/>\n<meta name=\"twitter:site\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Bourne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/\"},\"author\":{\"name\":\"James Bourne\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/dee40c976429d08fc725d35e7944f062\"},\"headline\":\"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success\",\"datePublished\":\"2020-11-05T15:06:03+00:00\",\"dateModified\":\"2025-08-05T11:58:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/\"},\"wordCount\":477,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg\",\"articleSection\":[\"Journey Mapping\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/\",\"name\":\"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success - Marketing Tech News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg\",\"datePublished\":\"2020-11-05T15:06:03+00:00\",\"dateModified\":\"2025-08-05T11:58:49+00:00\",\"description\":\"Almost half of top-tier companies believe a collaborative relationship between the CMO and CIO could boost profitability by at least 5%.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"name\":\"Marketing Tech News\",\"description\":\"Digital Marketing News: customer experience, social, mobile marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingtechnews.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\",\"name\":\"Marketing Tech News\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Marketing Tech News\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/MT\\\/159482230773135\",\"https:\\\/\\\/x.com\\\/MarketTechNews\",\"https:\\\/\\\/www.linkedin.com\\\/groups\\\/59008\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/dee40c976429d08fc725d35e7944f062\",\"name\":\"James Bourne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g5b67fc13663850bb2d8938187fbb8344\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g\",\"caption\":\"James Bourne\"},\"description\":\"James has more than a decade of experience as a tech journalist, writer and editor, and served as Editor in Chief of TechForge Media between 2017 and 2021. James was named as one of the top 20 UK technology influencers by Tyto, and has also been cited by Onalytica, Feedspot and Zsah as an influential cloud computing writer.\",\"sameAs\":[\"https:\\\/\\\/www.cloudcomputing-news.net\\\/\",\"https:\\\/\\\/x.com\\\/@James_T_Bourne\"],\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/author\\\/james\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success - Marketing Tech News","description":"Almost half of top-tier companies believe a collaborative relationship between the CMO and CIO could boost profitability by at least 5%.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/","og_locale":"en_GB","og_type":"article","og_title":"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success","og_description":"Almost half of top-tier companies believe a collaborative relationship between the CMO and CIO could boost profitability by at least 5%.","og_url":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/","og_site_name":"Marketing Tech News","article_publisher":"https:\/\/www.facebook.com\/pages\/MT\/159482230773135","article_published_time":"2020-11-05T15:06:03+00:00","article_modified_time":"2025-08-05T11:58:49+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2020\/03\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg","type":"image\/jpeg"}],"author":"James Bourne","twitter_card":"summary_large_image","twitter_creator":"@James_T_Bourne","twitter_site":"@MarketTechNews","twitter_misc":{"Written by":"James Bourne","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#article","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/"},"author":{"name":"James Bourne","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/dee40c976429d08fc725d35e7944f062"},"headline":"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success","datePublished":"2020-11-05T15:06:03+00:00","dateModified":"2025-08-05T11:58:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/"},"wordCount":477,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2020\/03\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg","articleSection":["Journey Mapping"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/","url":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/","name":"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success - Marketing Tech News","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2020\/03\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg","datePublished":"2020-11-05T15:06:03+00:00","dateModified":"2025-08-05T11:58:49+00:00","description":"Almost half of top-tier companies believe a collaborative relationship between the CMO and CIO could boost profitability by at least 5%.","breadcrumb":{"@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#primaryimage","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2020\/03\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2020\/03\/robot-arm-is-touching-human-hand-illustration-id1023043186.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtechnews.net\/news\/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtechnews.net\/"},{"@type":"ListItem","position":2,"name":"Infosys report explores CMO-CIO collaboration as key to post-Covid digital success"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtechnews.net\/#website","url":"https:\/\/www.marketingtechnews.net\/","name":"Marketing Tech News","description":"Digital Marketing News: customer experience, social, mobile marketing","publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtechnews.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingtechnews.net\/#organization","name":"Marketing Tech News","url":"https:\/\/www.marketingtechnews.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","width":1200,"height":600,"caption":"Marketing Tech News"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/MT\/159482230773135","https:\/\/x.com\/MarketTechNews","https:\/\/www.linkedin.com\/groups\/59008\/"]},{"@type":"Person","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/dee40c976429d08fc725d35e7944f062","name":"James Bourne","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g5b67fc13663850bb2d8938187fbb8344","url":"https:\/\/secure.gravatar.com\/avatar\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g","caption":"James Bourne"},"description":"James has more than a decade of experience as a tech journalist, writer and editor, and served as Editor in Chief of TechForge Media between 2017 and 2021. James was named as one of the top 20 UK technology influencers by Tyto, and has also been cited by Onalytica, Feedspot and Zsah as an influential cloud computing writer.","sameAs":["https:\/\/www.cloudcomputing-news.net\/","https:\/\/x.com\/@James_T_Bourne"],"url":"https:\/\/www.marketingtechnews.net\/news\/author\/james\/"}]}},"authors":[{"term_id":599,"user_id":399,"is_guest":0,"slug":"james","display_name":"James Bourne","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/e4a8f0231ca7aa91210367499f9987cc07e11de8ad5b48e73a8a26ca1b758afb?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/106262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/users\/399"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/comments?post=106262"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/106262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media\/90958"}],"wp:attachment":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media?parent=106262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/categories?post=106262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/tags?post=106262"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/ppma_author?post=106262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}