{"id":109386,"date":"2024-01-29T08:46:20","date_gmt":"2024-01-29T08:46:20","guid":{"rendered":"https:\/\/www.marketingtechnews.net\/?p=109386"},"modified":"2025-08-05T13:18:41","modified_gmt":"2025-08-05T12:18:41","slug":"bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts","status":"publish","type":"post","link":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/","title":{"rendered":"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With ad spend growth slowing to\u00a0<a href=\"https:\/\/www.campaignlive.co.uk\/article\/ipa-bellwether-uk-marketing-budgets-rise-shallow-recession-looms\/1844420\" target=\"_blank\" rel=\"noreferrer noopener\">5.3%<\/a>, new research reveals an emerging threat to dwindling budgets &#8211; invalid traffic (IVT). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, advertisers are set to waste over $71bn (\u00a359bn)* on traffic generated by invalid activity, including bots and automated scripts &#8211;\u00a0 an increase of 33% from 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conducted by leading marketing efficiency platform&nbsp;<a href=\"https:\/\/lunio.ai\/?utm_campaign=PR&amp;utm_source=organicpr&amp;utm_medium=wastedadspendrelease\" target=\"_blank\" rel=\"noreferrer noopener\">Lunio<\/a>, the research analysed 2.6bn paid ad clicks and 104bn impressions from 60,000 ad accounts across the platform\u2019s customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, the analysis found 8.5% of all paid traffic across major marketing channels including Google, Meta, Linkedin, X (formerly Twitter) and TikTok was invalid, equating to one in every 12 website visits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The findings also show that invalid traffic goes beyond wasting ad spend. It wastes marketers\u2019 time on spam leads that follow on from fake clicks and which never convert, leading to inaccurate budget allocations and unpredictable projected revenue forecasts. Ultimately, IVT will cost businesses a staggering $204.8bn (\u00a3168.6bn) in lost revenue opportunity in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of the channels analysed, LinkedIn had the highest invalid traffic rate at 25%, meaning over $1.43bn (\u00a31bn) of Ad Spend Forecast will be wasted by fake clicks on the platform next year. This is likely due to the growing number of fake profiles, generated and used by marketers, on the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, invalid traffic generally is more costly on non-Google channels such as Meta, Bing, LinkedIn, X, and Pinterest, with the average IVT rate across these platforms being 17.5% and equating to a cost of $54.8bn (\u00a345bn). On the other hand, the average rate across Google channels such as Search (inc Shopping), PMax, Display, and YouTube campaigns is just 5.5%, or $16.6bn (\u00a313.7bn).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the findings, Neil Andrew, co-founder and CEO of Lunio, said:\u00a0\u201cBots, fake users, and fake clicks are becoming more and more pervasive. They instantly waste budgets, contaminate CRMs, distort analytics, waste the time and energy of sales teams, and make projected revenue forecasts unpredictable. Ultimately, this causes sizable lost revenue opportunities &#8211; which we estimate could be as high as $204.83bn (\u00a3169bn).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s never been more important for marketers to find new insights on how to maximise ad spend efficiency and eliminate sources of fake ad engagement. It&#8217;s the only way marketers can leverage a digital advertising ecosystem where every click, impression and placement drives genuine value.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* This figure has been calculated by applying IVT rates of 5.5% to Google&#8217;s 2024 revenue forecast of $301.59 billion, and 17.5% to total non-Google channel\u2019s 2024 revenue forecast of $313 billion, and adding the two results together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Interested in hearing leading global brands discuss subjects like this in person?<\/strong>\u00a0<strong>Find out more about\u00a0<a href=\"http:\/\/www.digitalmarketing-conference.com\/\">Digital Marketing World Forum (#DMWF)<\/a>\u00a0Europe, London, North America, and Singapore.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With ad spend growth slowing to\u00a05.3%, new research reveals an emerging threat to dwindling budgets &#8211; invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (\u00a359bn)* on traffic generated by invalid activity, including bots and automated scripts &#8211;\u00a0 an increase of 33% from 2022. Conducted by leading marketing efficiency platform&nbsp;Lunio, the research [&hellip;]<\/p>\n","protected":false},"author":57372,"featured_media":109388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2427,2463,2445],"tags":[108,427,250,236],"ppma_author":[594],"class_list":["post-109386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics","category-emerging-platforms","category-media-planning-budgeting","tag-advertising","tag-budget","tag-google","tag-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bot clicks and fake traffic set to cost advertisers over $71bn in 2024<\/title>\n<meta name=\"description\" content=\"As firms question marketing spend\u00a0more carefully, new research finds invalid traffic will cost advertisers 33% more in 2024 than in 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024\" \/>\n<meta property=\"og:description\" content=\"As firms question marketing spend\u00a0more carefully, new research finds invalid traffic will cost advertisers 33% more in 2024 than in 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Tech News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-29T08:46:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T12:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/01\/eric-krull-Ejcuhcdfwrs-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1123\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Duncan MacRae\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:site\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Duncan MacRae\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/\"},\"author\":{\"name\":\"Duncan MacRae\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/bf570371d7a4bc1ce4bbfcafd731d7cf\"},\"headline\":\"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024\",\"datePublished\":\"2024-01-29T08:46:20+00:00\",\"dateModified\":\"2025-08-05T12:18:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/\"},\"wordCount\":451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/eric-krull-Ejcuhcdfwrs-unsplash.jpg\",\"keywords\":[\"advertising\",\"budget\",\"google\",\"websites\"],\"articleSection\":[\"Data Analytics\",\"Emerging Platforms\",\"Media Planning &amp; Budgeting\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/\",\"name\":\"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/eric-krull-Ejcuhcdfwrs-unsplash.jpg\",\"datePublished\":\"2024-01-29T08:46:20+00:00\",\"dateModified\":\"2025-08-05T12:18:41+00:00\",\"description\":\"As firms question marketing spend\u00a0more carefully, new research finds invalid traffic will cost advertisers 33% more in 2024 than in 2022.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/eric-krull-Ejcuhcdfwrs-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/eric-krull-Ejcuhcdfwrs-unsplash.jpg\",\"width\":1920,\"height\":1123},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"name\":\"Marketing Tech News\",\"description\":\"Digital Marketing News: customer experience, social, mobile marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingtechnews.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\",\"name\":\"Marketing Tech News\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Marketing Tech News\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/MT\\\/159482230773135\",\"https:\\\/\\\/x.com\\\/MarketTechNews\",\"https:\\\/\\\/www.linkedin.com\\\/groups\\\/59008\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/bf570371d7a4bc1ce4bbfcafd731d7cf\",\"name\":\"Duncan MacRae\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=gb29fbc2c40cb904492bd8620c5f64cc6\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g\",\"caption\":\"Duncan MacRae\"},\"description\":\"Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.\",\"sameAs\":[\"duncan@techforge.pub\"],\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/author\\\/duncan1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024","description":"As firms question marketing spend\u00a0more carefully, new research finds invalid traffic will cost advertisers 33% more in 2024 than in 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/","og_locale":"en_GB","og_type":"article","og_title":"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024","og_description":"As firms question marketing spend\u00a0more carefully, new research finds invalid traffic will cost advertisers 33% more in 2024 than in 2022.","og_url":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/","og_site_name":"Marketing Tech News","article_publisher":"https:\/\/www.facebook.com\/pages\/MT\/159482230773135","article_published_time":"2024-01-29T08:46:20+00:00","article_modified_time":"2025-08-05T12:18:41+00:00","og_image":[{"width":1920,"height":1123,"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/01\/eric-krull-Ejcuhcdfwrs-unsplash.jpg","type":"image\/jpeg"}],"author":"Duncan MacRae","twitter_card":"summary_large_image","twitter_creator":"@MarketTechNews","twitter_site":"@MarketTechNews","twitter_misc":{"Written by":"Duncan MacRae","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#article","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/"},"author":{"name":"Duncan MacRae","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/bf570371d7a4bc1ce4bbfcafd731d7cf"},"headline":"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024","datePublished":"2024-01-29T08:46:20+00:00","dateModified":"2025-08-05T12:18:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/"},"wordCount":451,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/01\/eric-krull-Ejcuhcdfwrs-unsplash.jpg","keywords":["advertising","budget","google","websites"],"articleSection":["Data Analytics","Emerging Platforms","Media Planning &amp; Budgeting"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/","url":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/","name":"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/01\/eric-krull-Ejcuhcdfwrs-unsplash.jpg","datePublished":"2024-01-29T08:46:20+00:00","dateModified":"2025-08-05T12:18:41+00:00","description":"As firms question marketing spend\u00a0more carefully, new research finds invalid traffic will cost advertisers 33% more in 2024 than in 2022.","breadcrumb":{"@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#primaryimage","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/01\/eric-krull-Ejcuhcdfwrs-unsplash.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/01\/eric-krull-Ejcuhcdfwrs-unsplash.jpg","width":1920,"height":1123},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtechnews.net\/news\/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtechnews.net\/"},{"@type":"ListItem","position":2,"name":"Bot clicks and fake traffic set to cost advertisers over $71bn in 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtechnews.net\/#website","url":"https:\/\/www.marketingtechnews.net\/","name":"Marketing Tech News","description":"Digital Marketing News: customer experience, social, mobile marketing","publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtechnews.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingtechnews.net\/#organization","name":"Marketing Tech News","url":"https:\/\/www.marketingtechnews.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","width":1200,"height":600,"caption":"Marketing Tech News"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/MT\/159482230773135","https:\/\/x.com\/MarketTechNews","https:\/\/www.linkedin.com\/groups\/59008\/"]},{"@type":"Person","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/bf570371d7a4bc1ce4bbfcafd731d7cf","name":"Duncan MacRae","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=gb29fbc2c40cb904492bd8620c5f64cc6","url":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g","caption":"Duncan MacRae"},"description":"Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.","sameAs":["duncan@techforge.pub"],"url":"https:\/\/www.marketingtechnews.net\/news\/author\/duncan1\/"}]}},"authors":[{"term_id":594,"user_id":57372,"is_guest":0,"slug":"duncan1","display_name":"Duncan MacRae","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/109386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/users\/57372"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/comments?post=109386"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/109386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media\/109388"}],"wp:attachment":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media?parent=109386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/categories?post=109386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/tags?post=109386"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/ppma_author?post=109386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}