{"id":110102,"date":"2024-09-16T15:14:18","date_gmt":"2024-09-16T14:14:18","guid":{"rendered":"https:\/\/www.marketingtechnews.net\/?p=110102"},"modified":"2025-08-05T12:58:47","modified_gmt":"2025-08-05T11:58:47","slug":"cmos-embracing-genai-despite-knowledge-gap","status":"publish","type":"post","link":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/","title":{"rendered":"CMOs embracing GenAI despite knowledge gap"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While 90% of organisations plan to invest in <a href=\"https:\/\/www.sas.com\/en_gb\/insights\/analytics\/generative-ai.html\" target=\"_blank\" rel=\"noreferrer noopener\">GenAI<\/a> for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is according to a global study, <em><a href=\"https:\/\/www.sas.com\/en\/offers\/dive-shallow.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketers and GenAI: Diving Into the Shallow End<\/a><\/em> from SAS and Coleman Parkes Research. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This lack of detailed understanding of GenAI among senior decision makers in marketing may be hindering the eventual adoption of more sophisticated uses of GenAI \u2013 uses that could translate to improved organisational efficiencies, sustained marketing effectiveness and ultimately a sustained competitive advantage.<br><br>While 75% of marketers are currently using GenAI in their day-to-day work \u2013 in fact marketing is ahead of other business functions, including IT, in the adoption of GenAI \u2013 many marketers are using GenAI for simplistic tasks like copywriting, editing and content creation, which only scratches the surface of what\u2019s possible. When it comes to more sophisticated marketing use cases, only:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;18% are using the technology to build audiences.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;16% are using GenAI for customer journey mapping.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;14% are using it for price optimisation.<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;19% are using GenAI for audience targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>This is not optimal as marketers report that when they do embrace GenAI, they are seeing strong return on their investment, particularly in terms of personalisation (92%), customer satisfaction and retention (89%), processing large data sets (88%), and accuracy in predictive <a href=\"https:\/\/www.sas.com\/en_gb\/insights\/analytics\/what-is-analytics.html\" target=\"_blank\" rel=\"noreferrer noopener\">analytics<\/a> (88%).<br><br>Jenn Chase, CMO and Executive VP at SAS, said: \u201cIt isn\u2019t surprising that marketers lead the way in GenAI adoption, as it lends itself to experimentation and creativity \u2013 both hallmarks of the marketing profession. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHowever, it is disappointing that a lack of understanding of GenAI at the CMO and senior management level is holding organisations back from experiencing the full potential of this exciting new technology. Education and training are critical to overcome this obstacle as GenAI usage not only increases productivity, but it can also improve customer experience and drive business growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is this looks set to change as marketers predict that they will expand their use of GenAI within the next one-to-two years in the hope of saving time and costs (63%), improving risk management and compliance (62%), and enabling more efficient processing of large data sets (60%). One in five anticipate immersive applications such as adaptive virtual reality, rising to three in 10 among those who have already fully adopted GenAI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While lack of strategic direction from CMOs is an obstacle to successful utilisation of GenAI, so too is concern over privacy and trust. Six in 10 (61%) marketers reveal their main concern about GenAI usage is data security, and 61% also cite data privacy. These are the top two concerns across all respondents and with good cause. While one-third of organisations have a well-established and comprehensive governance framework for data management, this falls to less than one in 10 for GenAI. Those who have fully implemented GenAI for marketing are more likely to have a well-established and comprehensive governance framework, but four in 10 do not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Moran, head of martech solutions marketing at SAS, said: \u201cA significant gap exists between the art of what is possible with GenAI for MarTech, and what is being accomplished today. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe research highlights that most organisations across industries have significant work to do around GenAI education and enablement as well as data governance and compliance &#8211; and performing that work will aid in fostering trust between brand and consumer when it comes to the application of <a href=\"https:\/\/www.sas.com\/en_gb\/insights\/analytics\/what-is-artificial-intelligence.html\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> for marketing and customer experience pursuits.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Interested in hearing leading global brands discuss subjects like this in person?<\/strong>\u00a0<strong>Find out more about\u00a0<a href=\"http:\/\/www.digitalmarketing-conference.com\/\">Digital Marketing World Forum (#DMWF)<\/a>\u00a0Europe, London, North America, and Singapore.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. That is according to a global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research. This lack of [&hellip;]<\/p>\n","protected":false},"author":57372,"featured_media":109421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2416,2417,2431,2420,2418],"tags":[172,129,409],"ppma_author":[594],"class_list":["post-110102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-intelligent-marketing","category-generative-ai","category-journey-mapping","category-machine-learning-for-targeting","category-predictive-analytics","tag-ai","tag-cmo","tag-skills"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CMOs embracing GenAI despite knowledge gap - Marketing Tech News<\/title>\n<meta name=\"description\" content=\"Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMOs embracing GenAI despite knowledge gap\" \/>\n<meta property=\"og:description\" content=\"Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Tech News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T14:14:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T11:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/02\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Duncan MacRae\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:site\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Duncan MacRae\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/\"},\"author\":{\"name\":\"Duncan MacRae\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/bf570371d7a4bc1ce4bbfcafd731d7cf\"},\"headline\":\"CMOs embracing GenAI despite knowledge gap\",\"datePublished\":\"2024-09-16T14:14:18+00:00\",\"dateModified\":\"2025-08-05T11:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/\"},\"wordCount\":618,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg\",\"keywords\":[\"ai\",\"cmo\",\"skills\"],\"articleSection\":[\"AI &amp; Intelligent Marketing\",\"Generative AI\",\"Journey Mapping\",\"Machine Learning for Targeting\",\"Predictive Analytics\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/\",\"name\":\"CMOs embracing GenAI despite knowledge gap - Marketing Tech News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg\",\"datePublished\":\"2024-09-16T14:14:18+00:00\",\"dateModified\":\"2025-08-05T11:58:47+00:00\",\"description\":\"Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg\",\"width\":1920,\"height\":1356},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/cmos-embracing-genai-despite-knowledge-gap\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CMOs embracing GenAI despite knowledge gap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"name\":\"Marketing Tech News\",\"description\":\"Digital Marketing News: customer experience, social, mobile marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingtechnews.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\",\"name\":\"Marketing Tech News\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Marketing Tech News\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/MT\\\/159482230773135\",\"https:\\\/\\\/x.com\\\/MarketTechNews\",\"https:\\\/\\\/www.linkedin.com\\\/groups\\\/59008\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/bf570371d7a4bc1ce4bbfcafd731d7cf\",\"name\":\"Duncan MacRae\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=gb29fbc2c40cb904492bd8620c5f64cc6\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g\",\"caption\":\"Duncan MacRae\"},\"description\":\"Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.\",\"sameAs\":[\"duncan@techforge.pub\"],\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/author\\\/duncan1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CMOs embracing GenAI despite knowledge gap - Marketing Tech News","description":"Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/","og_locale":"en_GB","og_type":"article","og_title":"CMOs embracing GenAI despite knowledge gap","og_description":"Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI.","og_url":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/","og_site_name":"Marketing Tech News","article_publisher":"https:\/\/www.facebook.com\/pages\/MT\/159482230773135","article_published_time":"2024-09-16T14:14:18+00:00","article_modified_time":"2025-08-05T11:58:47+00:00","og_image":[{"width":1920,"height":1356,"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/02\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg","type":"image\/jpeg"}],"author":"Duncan MacRae","twitter_card":"summary_large_image","twitter_creator":"@MarketTechNews","twitter_site":"@MarketTechNews","twitter_misc":{"Written by":"Duncan MacRae","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#article","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/"},"author":{"name":"Duncan MacRae","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/bf570371d7a4bc1ce4bbfcafd731d7cf"},"headline":"CMOs embracing GenAI despite knowledge gap","datePublished":"2024-09-16T14:14:18+00:00","dateModified":"2025-08-05T11:58:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/"},"wordCount":618,"commentCount":0,"publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/02\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg","keywords":["ai","cmo","skills"],"articleSection":["AI &amp; Intelligent Marketing","Generative AI","Journey Mapping","Machine Learning for Targeting","Predictive Analytics"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/","url":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/","name":"CMOs embracing GenAI despite knowledge gap - Marketing Tech News","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/02\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg","datePublished":"2024-09-16T14:14:18+00:00","dateModified":"2025-08-05T11:58:47+00:00","description":"Marketers leading the way on adoption of GenAI compared to colleagues in IT; CMOs leaving money on the table by not fully understanding potential of GenAI.","breadcrumb":{"@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#primaryimage","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/02\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/02\/element5-digital-OyCl7Y4y0Bk-unsplash.jpg","width":1920,"height":1356},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtechnews.net\/news\/cmos-embracing-genai-despite-knowledge-gap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtechnews.net\/"},{"@type":"ListItem","position":2,"name":"CMOs embracing GenAI despite knowledge gap"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtechnews.net\/#website","url":"https:\/\/www.marketingtechnews.net\/","name":"Marketing Tech News","description":"Digital Marketing News: customer experience, social, mobile marketing","publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtechnews.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingtechnews.net\/#organization","name":"Marketing Tech News","url":"https:\/\/www.marketingtechnews.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","width":1200,"height":600,"caption":"Marketing Tech News"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/MT\/159482230773135","https:\/\/x.com\/MarketTechNews","https:\/\/www.linkedin.com\/groups\/59008\/"]},{"@type":"Person","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/bf570371d7a4bc1ce4bbfcafd731d7cf","name":"Duncan MacRae","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=gb29fbc2c40cb904492bd8620c5f64cc6","url":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g","caption":"Duncan MacRae"},"description":"Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing.","sameAs":["duncan@techforge.pub"],"url":"https:\/\/www.marketingtechnews.net\/news\/author\/duncan1\/"}]}},"authors":[{"term_id":594,"user_id":57372,"is_guest":0,"slug":"duncan1","display_name":"Duncan MacRae","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/69da8774ff07b2ac1f7fac1ca08e143678de215d60d87eafce920aead3b6cd12?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/110102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/users\/57372"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/comments?post=110102"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/110102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media\/109421"}],"wp:attachment":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media?parent=110102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/categories?post=110102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/tags?post=110102"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/ppma_author?post=110102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}