{"id":111345,"date":"2025-07-07T09:30:00","date_gmt":"2025-07-07T08:30:00","guid":{"rendered":"https:\/\/www.marketingtechnews.net\/?p=111345"},"modified":"2025-08-05T12:55:24","modified_gmt":"2025-08-05T11:55:24","slug":"athena-raises-2m-to-track-how-brands-appear-in-ai-responses","status":"publish","type":"post","link":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/","title":{"rendered":"Athena raises $2.2M to track how brands appear in AI responses"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Athena, a startup focused on AI-driven search visibility, has launched from stealth with $2.2 million in funding. The round included backing from Y Combinator, FCVC, Red Bike Capital, Amino Capital, and several veterans from the search and SEO space, including Eli Schwartz and Ashley Stirrup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company is building what it calls a generative engine optimisation (GEO) platform. Unlike traditional SEO, which focuses on helping content rank in search engines like Google, GEO is focused on improving how brands appear in AI-generated responses \u2014 the kind people get from tools like ChatGPT, Claude, or Google\u2019s AI Overviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Athena\u2019s timing reflects a shift already playing out across consumer and business behaviour. As people turn to AI chatbots to ask questions, compare products, or research services, older SEO strategies aren\u2019t always keeping up. Athena\u2019s goal is to give businesses a way to track and improve how they show up in this new search environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re in the middle of a major transition,\u201d said Andrew Yan, Athena\u2019s CEO and co-founder, in an interview with <em>Marketing Tech News<\/em>. \u201cTraditional SEO isn\u2019t dead, but its role is shrinking fast, especially for top-of-funnel discovery. AI chatbots are becoming the default way people search for products, services, and ideas. Brands can\u2019t afford to rely solely on Google rankings anymore. Generative Engine Optimisation (GEO) is now essential if you want to be visible where users are actually asking questions.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The funding will go toward scaling the platform, expanding its dataset, and building tools for SaaS, ecommerce, and other sectors that depend on organic discovery. The platform is already being used by more than 80 companies, including Coupons.com, Checkr, Artisan, and Ollie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Athena works by analysing millions of responses from large language models and mapping them to more than 300,000 websites that are frequently cited by these systems. Based on this data, it provides detailed recommendations \u2014 such as updating the structure of a website, revising how information is presented, or adjusting the type of content being published \u2014 to help brands increase how often and how favorably they are mentioned by chatbots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVisibility in AI chat isn\u2019t about ranking at the top of page one,\u201d said Yan. \u201cIt\u2019s about how often, how early, and how favourably your brand is mentioned in responses. It\u2019s not always consistent across models, which is why measurement is key. Athena tracks millions of real responses across platforms to surface which prompts trigger your brand, which don\u2019t, and what you can do to improve that. It turns something vague into something quantifiable and actionable.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yan said that while some brands are already adapting to this shift, most are not. Even companies that dominate on traditional search engines often fail to appear in chatbot responses \u2014 not because they lack content, but because their existing content isn\u2019t built in a way that language models can understand or cite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMost brands aren\u2019t showing up at all,\u201d Yan said. \u201cEven major companies that dominate on Google are missing in chatbot responses because their content isn\u2019t structured in a way LLMs can understand or cite. We\u2019ve seen brands get outranked by competitors with much smaller web presence just because those competitors are optimising for LLMs. There\u2019s a huge first-mover advantage right now.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Athena\u2019s platform is intended to help businesses close that gap \u2014 but Yan is quick to say that GEO isn\u2019t a shortcut or replacement for good content. While GEO can identify where a brand is absent and suggest fixes, it still takes time for those changes to show up in chatbot behaviour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe biggest blind spot is assuming that what works for traditional SEO will work for LLMs,\u201d Yan said. \u201cThese models aren\u2019t ranking pages, they\u2019re predicting helpful responses. That means optimising for structure, clarity, and credibility, not just keywords. There\u2019s also a lag between making a change and seeing it reflected in model behaviour. GEO isn\u2019t a silver bullet, but it\u2019s quickly becoming a core part of how brands control their digital presence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That lag is one reason Athena focuses on measurement. By tracking which prompts do or don\u2019t surface a brand, the platform gives companies a clearer idea of how they are performing across different AI systems \u2014 and where they need to adjust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yan said the strategy should also be shaped by the type of business. \u201cSaaS companies, for example, need to focus on use-case prompts and decision-stage queries \u2014 things like \u2018best tools for onboarding remote teams,\u2019\u201d he said. \u201cEcommerce brands need to optimise for product mentions, comparisons, and reviews. Publishers need to ensure their reporting gets cited as authoritative. One size doesn\u2019t fit all, which is why Athena\u2019s recommendations are tailored to each industry\u2019s most valuable prompts.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the space is still relatively new, competition is already picking up. As more companies begin to experiment with GEO, visibility is expected to get harder \u2014 just as it did with traditional SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYes, it\u2019s already heading that way,\u201d Yan said. \u201cEarly movers are seeing huge gains, but as more brands wake up to GEO, competition will increase and the bar will rise. That\u2019s why we built Athena to give companies a clear, fast way to measure their current standing and take action before this space gets saturated. The window for outsized impact is now.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eli Schwartz, an angel investor and long-time SEO advisor, said the shift to AI search could reshape how billions in online spending is influenced. \u201cOver the next decade, AI search will unlock billions in B2B and consumer spending, and Athena\u2019s platform gives brands the precision and speed they need to seize this once-in-a-generation opportunity,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ashley Stirrup, former CMO of Talend and search firm Algolia, added that visibility in generative platforms is already affecting web traffic. \u201cChatGPT and AI Overviews are massively disrupting organic web traffic,\u201d he said. \u201cAthenaHQ helps companies identify the prompts that matter and grow their share of voice in this new search environment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Athena was founded by Andrew Yan and Alan Yao, both of whom have deep backgrounds in AI and search. Yan previously worked on information acquisition at Google Search. Yao built AI tools at ServiceNow and has been working with OpenAI\u2019s platform since before ChatGPT\u2019s public release. Their team includes engineers and advisors from companies like OpenAI, Anthropic, and DeepMind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With AI-driven discovery accelerating and LLMs playing a growing role in how people get answers, Athena is betting that GEO will become a standard part of every brand\u2019s strategy \u2014 not just a niche experiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Photo by <a href=\"https:\/\/unsplash.com\/@sixthcitysarah?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">sarah b<\/a>)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See also: <a target=\"_blank\" href=\"https:\/\/www.marketingtechnews.net\/news\/why-marketers-are-rethinking-seo-ad-buying-and-data-use\/\" rel=\"noreferrer noopener\">Why marketers are rethinking SEO, ad buying, and data use<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Athena, a startup focused on AI-driven search visibility, has launched from stealth with $2.2 million in funding. The round included backing from Y Combinator, FCVC, Red Bike Capital, Amino Capital, and several veterans from the search and SEO space, including Eli Schwartz and Ashley Stirrup. The company is building what it calls a generative engine [&hellip;]<\/p>\n","protected":false},"author":60511,"featured_media":111346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2416,2421,2423,2451,2417,2449,2447,2457],"tags":[108,172,277,130,106,250,109,2409,156,194],"ppma_author":[2289],"class_list":["post-111345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-intelligent-marketing","category-chatbots-virtual-assistants","category-data-measurement","category-e-commerce-retail","category-generative-ai","category-messaging-strategy","category-multichannel-campaign-management","category-omnichannel-retail","tag-advertising","tag-ai","tag-data","tag-digital-marketing","tag-ecommerce","tag-google","tag-personalisation","tag-saas","tag-search","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Athena raises $2.2M to track how brands appear in AI responses<\/title>\n<meta name=\"description\" content=\"As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Athena raises $2.2M to track how brands appear in AI responses\" \/>\n<meta property=\"og:description\" content=\"As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Tech News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T11:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/07\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"964\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Muhammad Zulhusni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:site\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muhammad Zulhusni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/\"},\"author\":{\"name\":\"Muhammad Zulhusni\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/4e3d4c8fccccc5053d29431a8effdb86\"},\"headline\":\"Athena raises $2.2M to track how brands appear in AI responses\",\"datePublished\":\"2025-07-07T08:30:00+00:00\",\"dateModified\":\"2025-08-05T11:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/\"},\"wordCount\":1125,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg\",\"keywords\":[\"advertising\",\"ai\",\"data\",\"digital marketing\",\"ecommerce\",\"google\",\"personalisation\",\"saas\",\"search\",\"seo\"],\"articleSection\":[\"AI &amp; Intelligent Marketing\",\"Chatbots &amp; Virtual Assistants\",\"Data &amp; Measurement\",\"E-Commerce &amp; Retail\",\"Generative AI\",\"Messaging Strategy\",\"Multichannel Campaign Management\",\"Omnichannel Retail\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/\",\"name\":\"Athena raises $2.2M to track how brands appear in AI responses\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg\",\"datePublished\":\"2025-07-07T08:30:00+00:00\",\"dateModified\":\"2025-08-05T11:55:24+00:00\",\"description\":\"As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg\",\"width\":1440,\"height\":964,\"caption\":\"Athena raises $2.2M to track how brands appear in AI responses\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Athena raises $2.2M to track how brands appear in AI responses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"name\":\"Marketing Tech News\",\"description\":\"Digital Marketing News: customer experience, social, mobile marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingtechnews.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\",\"name\":\"Marketing Tech News\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Marketing Tech News\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/MT\\\/159482230773135\",\"https:\\\/\\\/x.com\\\/MarketTechNews\",\"https:\\\/\\\/www.linkedin.com\\\/groups\\\/59008\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/4e3d4c8fccccc5053d29431a8effdb86\",\"name\":\"Muhammad Zulhusni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/muhammadprof.jpeg98102b322269ff3badeb6f28309acf26\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/muhammadprof.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/muhammadprof.jpeg\",\"caption\":\"Muhammad Zulhusni\"},\"description\":\"As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology.\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/author\\\/muhammadzulhusni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Athena raises $2.2M to track how brands appear in AI responses","description":"As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/","og_locale":"en_GB","og_type":"article","og_title":"Athena raises $2.2M to track how brands appear in AI responses","og_description":"As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.","og_url":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/","og_site_name":"Marketing Tech News","article_publisher":"https:\/\/www.facebook.com\/pages\/MT\/159482230773135","article_published_time":"2025-07-07T08:30:00+00:00","article_modified_time":"2025-08-05T11:55:24+00:00","og_image":[{"width":1440,"height":964,"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/07\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg","type":"image\/jpeg"}],"author":"Muhammad Zulhusni","twitter_card":"summary_large_image","twitter_creator":"@MarketTechNews","twitter_site":"@MarketTechNews","twitter_misc":{"Written by":"Muhammad Zulhusni","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#article","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/"},"author":{"name":"Muhammad Zulhusni","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/4e3d4c8fccccc5053d29431a8effdb86"},"headline":"Athena raises $2.2M to track how brands appear in AI responses","datePublished":"2025-07-07T08:30:00+00:00","dateModified":"2025-08-05T11:55:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/"},"wordCount":1125,"publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/07\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg","keywords":["advertising","ai","data","digital marketing","ecommerce","google","personalisation","saas","search","seo"],"articleSection":["AI &amp; Intelligent Marketing","Chatbots &amp; Virtual Assistants","Data &amp; Measurement","E-Commerce &amp; Retail","Generative AI","Messaging Strategy","Multichannel Campaign Management","Omnichannel Retail"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/","url":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/","name":"Athena raises $2.2M to track how brands appear in AI responses","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/07\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg","datePublished":"2025-07-07T08:30:00+00:00","dateModified":"2025-08-05T11:55:24+00:00","description":"As users shift to AI chatbots for search, Athena helps brands track and improve their mentions in AI responses.","breadcrumb":{"@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#primaryimage","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/07\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/07\/Athena-raises-2.2M-to-track-how-brands-appear-in-AI-responses-scaled-e1751859308817.jpg","width":1440,"height":964,"caption":"Athena raises $2.2M to track how brands appear in AI responses"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtechnews.net\/news\/athena-raises-2m-to-track-how-brands-appear-in-ai-responses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtechnews.net\/"},{"@type":"ListItem","position":2,"name":"Athena raises $2.2M to track how brands appear in AI responses"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtechnews.net\/#website","url":"https:\/\/www.marketingtechnews.net\/","name":"Marketing Tech News","description":"Digital Marketing News: customer experience, social, mobile marketing","publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtechnews.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingtechnews.net\/#organization","name":"Marketing Tech News","url":"https:\/\/www.marketingtechnews.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","width":1200,"height":600,"caption":"Marketing Tech News"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/MT\/159482230773135","https:\/\/x.com\/MarketTechNews","https:\/\/www.linkedin.com\/groups\/59008\/"]},{"@type":"Person","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/4e3d4c8fccccc5053d29431a8effdb86","name":"Muhammad Zulhusni","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg98102b322269ff3badeb6f28309acf26","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg","caption":"Muhammad Zulhusni"},"description":"As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology.","url":"https:\/\/www.marketingtechnews.net\/news\/author\/muhammadzulhusni\/"}]}},"authors":[{"term_id":2289,"user_id":60511,"is_guest":0,"slug":"muhammadzulhusni","display_name":"Muhammad Zulhusni","avatar_url":{"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg","url2x":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/111345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/users\/60511"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/comments?post=111345"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/111345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media\/111346"}],"wp:attachment":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media?parent=111345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/categories?post=111345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/tags?post=111345"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/ppma_author?post=111345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}