{"id":114811,"date":"2025-08-15T10:04:22","date_gmt":"2025-08-15T09:04:22","guid":{"rendered":"https:\/\/www.marketingtechnews.net\/?p=114811"},"modified":"2025-08-15T10:04:31","modified_gmt":"2025-08-15T09:04:31","slug":"alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants","status":"publish","type":"post","link":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/","title":{"rendered":"Alibaba launches AI agent to speed up online sourcing for merchants"},"content":{"rendered":"

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the platform from a search-and-sourcing tool into an AI-driven ‘trade assistant.’<\/p>\n

The release follows research from Alibaba International showing that 40% of small and medium-sized businesses worldwide are now run by solo entrepreneurs, many working with limited time and resources. The AI is designed to shorten complex sourcing tasks that would usually take days of team effort into what the company describes as minutes of automated work.<\/p>\n

Automating trade from idea to supplier<\/h3>\n

Accio Agent claims to be able to handle about 70% of the manual steps involved in sourcing products for international trade. It combines product planning, prototyping, compliance checks, and supplier searches into one process.<\/p>\n

Users start by entering a product idea. The system generates a development plan that includes market data, design details, and regulatory requirements. Once approved, it moves to supplier vetting, bulk request-for-quotations, and side-by-side comparisons, then delivers a production-ready roadmap. With another click, users can send inquiries to pre-vetted sellers on Alibaba.com, making it easier to choose a supplier.<\/p>\n

By condensing weeks of research and coordination into a short workflow, the platform hopes to give small businesses and solo operators the speed and efficiency of larger teams.<\/p>\n

Combining AI with trade expertise<\/h3>\n

The system is trained on one billion product listings and 50 million supplier profiles. It uses language models to assess customer reviews and supplier performance, and can highlight lesser-known capabilities like custom manufacturing. It also applies procurement logic to weigh quality, cost, compliance, and innovation needs.<\/p>\n

“Accio Agent is a highly practical tool which solves a multitude of problems for businesses sourcing globally,” said Kuo Zhang, Vice President of Alibaba International. “It can handle multiple tasks simultaneously, operating like a team of dedicated professionals \u2013 sourcing agents, product developers, engineers, and market researchers \u2013 all working together to grow your business.”<\/p>\n

The e-commerce AI market is projected to be worth USD 7.68 billion in 2025 and reach USD 37.69 billion by 2032, with a compound annual growth rate of 25.5%, according to research by Coherent. The UN Trade and Development (UNCTAD) agency reports that global trade reached a value of $33 trillion in 2024.<\/p>\n

Loyalty programme plans in China<\/h3>\n

The announcement came alongside reports that Alibaba Group Holding plans to launch a new cross-service membership programme in China. The South China Morning Post<\/a><\/em> reported the scheme would connect services from its e-commerce marketplace Taobao to food delivery, travel booking, and grocery shopping, according to Chinese media and a source familiar with the matter.<\/p>\n

Members of Taobao could get discounted access to other Alibaba services, including Ele.me, the travel platform Fliggy, and the Freshippo grocery chain. This follows a June restructuring that merged Ele.me and Fliggy into the e-commerce group. In a letter to staff, Alibaba CEO Eddie Wu Yongming described the change as a shift “from an e-commerce platform to a comprehensive consumer platform.”<\/p>\n

Sina.com reported that Alibaba also plans to expand its 88VIP membership, which offers perks like free returns. The programme had over 50 million subscribers as of March, making it China’s largest paid e-commerce loyalty scheme.<\/p>\n

(Photo by SumUp<\/a>)<\/em><\/p>\n

See also: Reddit bets on AI and search as ad revenue grows and shares climb<\/a><\/strong><\/p>\n

Find out more about the Digital Marketing World Forum<\/a> series and register here<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the platform from a search-and-sourcing tool into an AI-driven ‘trade assistant.’ The release follows research from Alibaba International showing that 40% of small […]<\/p>\n","protected":false},"author":60511,"featured_media":114812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2416,2421,2441,2451,2417,2435,2454,2422],"tags":[172,104,101,106,109],"ppma_author":[2289],"class_list":["post-114811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-intelligent-marketing","category-chatbots-virtual-assistants","category-content-personalisation","category-e-commerce-retail","category-generative-ai","category-loyalty-retention","category-personalised-shopping","category-workflow-automation","tag-ai","tag-commerce","tag-customer-experience","tag-ecommerce","tag-personalisation"],"acf":[],"yoast_head":"\nAlibaba launches AI agent to speed up online sourcing for merchants<\/title>\n<meta name=\"description\" content=\"Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, helping small businesses compete globally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba launches AI agent to speed up online sourcing for merchants\" \/>\n<meta property=\"og:description\" content=\"Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, helping small businesses compete globally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Tech News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/MT\/159482230773135\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-15T09:04:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T09:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/08\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Muhammad Zulhusni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:site\" content=\"@MarketTechNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Muhammad Zulhusni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/\"},\"author\":{\"name\":\"Muhammad Zulhusni\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/4e3d4c8fccccc5053d29431a8effdb86\"},\"headline\":\"Alibaba launches AI agent to speed up online sourcing for merchants\",\"datePublished\":\"2025-08-15T09:04:22+00:00\",\"dateModified\":\"2025-08-15T09:04:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg\",\"keywords\":[\"ai\",\"commerce\",\"customer experience\",\"ecommerce\",\"personalisation\"],\"articleSection\":[\"AI & Intelligent Marketing\",\"Chatbots & Virtual Assistants\",\"Content Personalisation\",\"E-Commerce & Retail\",\"Generative AI\",\"Loyalty & Retention\",\"Personalised Shopping\",\"Workflow Automation\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/\",\"name\":\"Alibaba launches AI agent to speed up online sourcing for merchants\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg\",\"datePublished\":\"2025-08-15T09:04:22+00:00\",\"dateModified\":\"2025-08-15T09:04:31+00:00\",\"description\":\"Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, helping small businesses compete globally.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg\",\"width\":1440,\"height\":960,\"caption\":\"Alibaba launches AI agent to speed up online sourcing for merchants\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alibaba launches AI agent to speed up online sourcing for merchants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#website\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"name\":\"Marketing Tech News\",\"description\":\"Digital Marketing News: customer experience, social, mobile marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketingtechnews.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#organization\",\"name\":\"Marketing Tech News\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/MarketingTech-SEO.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Marketing Tech News\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/MT\\\/159482230773135\",\"https:\\\/\\\/x.com\\\/MarketTechNews\",\"https:\\\/\\\/www.linkedin.com\\\/groups\\\/59008\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/#\\\/schema\\\/person\\\/4e3d4c8fccccc5053d29431a8effdb86\",\"name\":\"Muhammad Zulhusni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/muhammadprof.jpeg98102b322269ff3badeb6f28309acf26\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/muhammadprof.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.marketingtechnews.net\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/muhammadprof.jpeg\",\"caption\":\"Muhammad Zulhusni\"},\"description\":\"As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology.\",\"url\":\"https:\\\/\\\/www.marketingtechnews.net\\\/news\\\/author\\\/muhammadzulhusni\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alibaba launches AI agent to speed up online sourcing for merchants","description":"Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, helping small businesses compete globally.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/","og_locale":"en_GB","og_type":"article","og_title":"Alibaba launches AI agent to speed up online sourcing for merchants","og_description":"Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, helping small businesses compete globally.","og_url":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/","og_site_name":"Marketing Tech News","article_publisher":"https:\/\/www.facebook.com\/pages\/MT\/159482230773135","article_published_time":"2025-08-15T09:04:22+00:00","article_modified_time":"2025-08-15T09:04:31+00:00","og_image":[{"width":1440,"height":960,"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/08\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg","type":"image\/jpeg"}],"author":"Muhammad Zulhusni","twitter_card":"summary_large_image","twitter_creator":"@MarketTechNews","twitter_site":"@MarketTechNews","twitter_misc":{"Written by":"Muhammad Zulhusni","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#article","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/"},"author":{"name":"Muhammad Zulhusni","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/4e3d4c8fccccc5053d29431a8effdb86"},"headline":"Alibaba launches AI agent to speed up online sourcing for merchants","datePublished":"2025-08-15T09:04:22+00:00","dateModified":"2025-08-15T09:04:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/"},"wordCount":574,"publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/08\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg","keywords":["ai","commerce","customer experience","ecommerce","personalisation"],"articleSection":["AI & Intelligent Marketing","Chatbots & Virtual Assistants","Content Personalisation","E-Commerce & Retail","Generative AI","Loyalty & Retention","Personalised Shopping","Workflow Automation"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/","url":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/","name":"Alibaba launches AI agent to speed up online sourcing for merchants","isPartOf":{"@id":"https:\/\/www.marketingtechnews.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#primaryimage"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/08\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg","datePublished":"2025-08-15T09:04:22+00:00","dateModified":"2025-08-15T09:04:31+00:00","description":"Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, helping small businesses compete globally.","breadcrumb":{"@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#primaryimage","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/08\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/08\/Alibaba-launches-AI-agent-to-speed-up-online-sourcing-for-merchants-scaled-e1755225365488.jpg","width":1440,"height":960,"caption":"Alibaba launches AI agent to speed up online sourcing for merchants"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketingtechnews.net\/news\/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketingtechnews.net\/"},{"@type":"ListItem","position":2,"name":"Alibaba launches AI agent to speed up online sourcing for merchants"}]},{"@type":"WebSite","@id":"https:\/\/www.marketingtechnews.net\/#website","url":"https:\/\/www.marketingtechnews.net\/","name":"Marketing Tech News","description":"Digital Marketing News: customer experience, social, mobile marketing","publisher":{"@id":"https:\/\/www.marketingtechnews.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketingtechnews.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.marketingtechnews.net\/#organization","name":"Marketing Tech News","url":"https:\/\/www.marketingtechnews.net\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/05\/MarketingTech-SEO.jpg","width":1200,"height":600,"caption":"Marketing Tech News"},"image":{"@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/MT\/159482230773135","https:\/\/x.com\/MarketTechNews","https:\/\/www.linkedin.com\/groups\/59008\/"]},{"@type":"Person","@id":"https:\/\/www.marketingtechnews.net\/#\/schema\/person\/4e3d4c8fccccc5053d29431a8effdb86","name":"Muhammad Zulhusni","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg98102b322269ff3badeb6f28309acf26","url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg","contentUrl":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg","caption":"Muhammad Zulhusni"},"description":"As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting content on video, in addition to having a background in networking technology.","url":"https:\/\/www.marketingtechnews.net\/news\/author\/muhammadzulhusni\/"}]}},"authors":[{"term_id":2289,"user_id":60511,"is_guest":0,"slug":"muhammadzulhusni","display_name":"Muhammad Zulhusni","avatar_url":{"url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg","url2x":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2024\/05\/muhammadprof.jpeg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/114811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/users\/60511"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/comments?post=114811"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/posts\/114811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media\/114812"}],"wp:attachment":[{"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/media?parent=114811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/categories?post=114811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/tags?post=114811"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.marketingtechnews.net\/wp-json\/wp\/v2\/ppma_author?post=114811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}