{"version":"1.0","provider_name":"Marketing Tech News","provider_url":"https:\/\/www.marketingtechnews.net","title":"If you think \u2018authenticity\u2019 is the answer, you\u2019re asking the wrong question","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"GakIfbTNiT\"><a href=\"https:\/\/www.marketingtechnews.net\/news\/if-you-think-authenticity-is-the-answer-youre-asking-the-wrong-question\/\">If you think \u2018authenticity\u2019 is the answer, you\u2019re asking the wrong question<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.marketingtechnews.net\/news\/if-you-think-authenticity-is-the-answer-youre-asking-the-wrong-question\/embed\/#?secret=GakIfbTNiT\" width=\"600\" height=\"338\" title=\"&#8220;If you think \u2018authenticity\u2019 is the answer, you\u2019re asking the wrong question&#8221; &#8212; Marketing Tech News\" data-secret=\"GakIfbTNiT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.marketingtechnews.net\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.marketingtechnews.net\/wp-content\/uploads\/2025\/04\/Untitled-design-10.png","thumbnail_width":1280,"thumbnail_height":720,"description":"We\u2019ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to do is \u201cbe real\u201d and audiences will swoon. But \u201cbeing real\u201d is not a strategy, it\u2019s a default setting. And when everyone\u2019s defaulting to the same script, it\u2019s no longer real, it\u2019s noise. That\u2019s [&hellip;]"}