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First- & Zero-Party Data

Collect and activate consented data to personalise experiences while maintaining privacy and building trust.

Tesco partners with Adobe on AI-driven marketing using Clubcard data

First- & Zero-Party Data

16th April 2026

Tesco partners with Adobe on AI marketing using Clubcard data

McDonald’s uses collectables to bring customers back more often

First- & Zero-Party Data

31st March 2026

McDonald’s collectables bring customers back

Walmart expands Scintilla In-Store to link store data and marketing

First- & Zero-Party Data

24th February 2026

Walmart expands Scintilla In-Store to link store data and marketing

First- & Zero-Party Data

10th February 2025

5 marketing growth tips for small to mid-market brands 

First- & Zero-Party Data

16th February 2024

Advertising will not crumble as new tools are in the mix

First- & Zero-Party Data

7th February 2024

8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

First- & Zero-Party Data

20th December 2023

63% of marketers lack a clear plan for cookieless personalisation

First- & Zero-Party Data

27th March 2023

Qudo democratises data-powered marketing with ‘freemium’ research platform 

A stack of coins.

First- & Zero-Party Data

7th November 2022

87% of marketers say their work provides greater value now than a year ago

School pupils studying.

First- & Zero-Party Data

18th August 2022

How retail marketers can empower back-to-school campaigns in a cookieless future

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