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Brand Identity

Explore how design, voice, and storytelling shape brand identity in digital spaces and influence audience perception.

AI shifts from feature to brand story at Samsung

Brand Identity

27th March 2026

AI shifts from feature to brand story at Samsung

Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms

Brand Identity

17th March 2026

Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms

Ford campaign shows brands testing longer streaming ads

Brand Identity

12th March 2026

Ford campaign shows brands testing longer streaming ads

Why traffic numbers look different in the age of AI search

Brand Identity

4th February 2026

Why traffic numbers look different in the age of AI search

Brand Identity

30th January 2026

AI at forefront of retail landscape changes in 2026

Retailers turn to generative AI for smoother store operations

Brand Identity

19th November 2025

Retailers turn to generative AI for smoother store operations

Brand Identity

12th November 2025

Visa finally joins Asia Pacific’s QR payment party—but is it too late?

Australia moves to restrict social media access for children

Brand Identity

5th November 2025

Australia moves to restrict social media access for children

Brand Identity

30th October 2025

The implications of China’s new influencer law for marketing accountability

Advertisers in APAC are moving beyond Google and Meta

Brand Identity

6th October 2025

Advertisers in APAC are moving beyond Google and Meta

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