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Media Planning & Budgeting

Learn to allocate budgets wisely across channels using data-backed media planning strategies for optimal campaign reach.

Social media apps on a smartphone.

Media Planning & Budgeting

16th May 2023

Investment in social media is ‘critical for long-term success’

A notepad full of text.

Media Planning & Budgeting

4th May 2023

69% of marketers increase spend on content despite challenging economy

Media Planning & Budgeting

14th March 2023

74% of marketers embrace simplification amid economic downturn

Someone taking a dollar out of a wallet.

Media Planning & Budgeting

3rd January 2023

Creating a recession-proof marketing strategy 

Media Planning & Budgeting

14th November 2022

Marketers face huge budget cuts and drops in customer loyalty

Busy square during the pandemic with people wearing PPE

Media Planning & Budgeting

18th August 2022

Two thirds of marketers increase in-store investment to lure consumers to high street

Social media apps on a smartphone.

Media Planning & Budgeting

9th August 2022

UK companies’ social media ad spend trumps global average

A burning dollar note.

Media Planning & Budgeting

3rd May 2022

How marketers can reduce overspend in digital advertising

A pile of £20 notes.

Media Planning & Budgeting

22nd April 2022

B2B marketing investment investment continues to increase in 2022

A close up of a dollar bill.

Media Planning & Budgeting

7th April 2022

Global annual marketing spend to reach $4.7 trillion by 2025

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