Dash Social’s 2025 Social Media Benchmark Reports are here. This year’s trends prove that shares are now the metric to watch.
We analyzed brands across 13 different industries to give you the clearest insight into what success looks like.
- Shareable content is key. In the last quarter, shares have grown by 57% on TikTok and 12% on Instagram, showing just how important entertaining content has become.
- Consistent posting drives performance on TikTok. Brands maintaining a regular cadence are earning +26% more views and +68% more shares than they were six months ago, and posting frequency is also directly tied to engagement rates.
- Instagram follower growth is slowing, but engagement isn’t. Top-performing brands are shifting focus to impressions and shares to track content effectiveness.
And that’s just scratching the surface.
Meet Dash Social at Booth #250 at DMWF on 24-25 June, Olympia London to discuss how to turn this year’s benchmark trends into a smarter content strategy.
