Join Armadillo CRM on 24th June at the Digital Marketing World Forum, where we’ll be taking to the Customer Experience, Email, and Automation stage at 2pm – then sharing our secrets at Stand 174, located (very conveniently) opposite the bar.
We’ll be diving into a conversation about the sleeping dragon that is CRM – a below-the-line channel that, in the right hands, holds some of the most exciting, personal and powerful opportunities for brand connection.
Too often, CRM has become a race to the bottom: offer after offer, broadcast to all, with performance metrics driving every decision. But that’s not what CRM was built for – and it’s certainly not where it shines brightest. With CRM adoption growing by 12.6% year-on-year in the UK, more brands than ever are turning to CRM platforms to manage and grow their customer relationships. The question is: are they doing it well?
We believe CRM should be as much about building emotional loyalty as it is about driving transactional behaviour. Great CRM doesn’t just serve a business need – it starts with the customer. It shows up in timely, meaningful, brand-building ways that keep you top of mind, not just top of inbox.
We’ve worked with brands at both ends of the spectrum: from fast food giants reacting to signals in real time, to luxury travel experiences that require months of nurturing and emotional resonance. Whether the purchase is £10 or £10,000, the same principle applies: if someone can spend their money anywhere, why are you the right choice?
In our talk, we’ll be unpacking how to find that ‘CRM magic’ – sharing the data, strategy, creative and technical insight behind award-winning work for some of the UK’s most recognisable brands – including Disney, Huel and P&O Cruises.
It’s not about gimmicks. It’s about building CRM that works – and means something.
Secure your place for DMWF Global on 24-25 June at Olympia, London and come and meet the team!
