SYBO is a game developer company based in Copenhagen, and it launched Subway Surfers in 2012 as a mobile endless runner where players dodge trains and obstacles while grabbing coins. The game scored billions of downloads and built a huge following. On the other hand, Poki runs a browser gaming site with HTML5 titles that start instantly on phones, tablets, or PCs, no installs needed.
Now, these two giants have strengthened the alliance between them, coinciding with Subway Surfers Match and Blast hitting 100 million players worldwide. The move places two fresh puzzle titles from the Subway Surfers lineup directly into browsers for broader access.
Partnership expansion details
Poki now hosts Subway Surfers Blast and Subway Surfers Match with the classic original. The additions come after seven years, during which the first Subway Surfers title hit 1.7 billion sessions and 21,000 years of total playtime on the website, demonstrating its unmatched reliability for long-term hits. Players enter these games without any downloads, which helps the titles tap into Poki‘s vast audience of 100 million monthly users. This matches SYBO’s push to spread the franchise without extra hassle for gamers on different devices.
Games reach new audiences
Subway Surfers Blast shifts the franchise into high-energy tile-matching territory, where challenge chasers collect stars to unlock and decorate unique locations with characters from the core series. Meanwhile, Subway Surfers Match flips to match-3 mechanics, letting folks puzzle through Subway City while discovering new areas and personalising their experience.
Browser delivery means instant play on any device with a web connection, pulling in casual gamers who bypass app stores. The setup sidesteps barriers like storage limits or install friction, opening up both titles to a range of audiences.
SYBO’s confidence in Poki
SYBO’s repeated choice of Poki showcases a solid foundation in developer support. The website handles distribution, tech stability, and audience scale without high upfront costs for studios, backed by dedicated account managers and performance analytics. Poki’s curation of over 1,000 titles from 500 developers, including names like Madbox and Fingersoft, also fosters reliable growth channels.
Mathias Gredal Nørvig, SYBO’s CEO, captures this trust: “As the most downloaded mobile game of all time, we’re passionate about bringing Subway Surfers to as many gamers as possible in platforms and devices. Our collaboration with Poki helps us accomplish that. Bringing Subway Surfers Blast and Subway Surfers Match to the web allows players of our original title to experience Subway Surfers in a whole new way, and help others discover the franchise for the first time.”
Browser gaming website advantages
HTML5 advances and sharper mobile browsers have revived web gaming, letting titles like these run smoothly without plugins. Poki, which started in 2014 amid Flash’s decline, carved a niche by prioritising safe, ad-light experiences, especially relevant as 43% of Gen Z think ads in games ruin the experience. The unique and reasonable direction has helped Poki become the number one web gaming site in over 100 countries. In this spirit, the partnership between Poki and SYBO proves how browser-based game websites are still valuable for proven IPs, linking mobile hits to instant-access play.
Milestone impact
The 100 million player are for Subway Surfers Match and Blast reflects SYBO’s push beyond the runner formula into puzzles that retain franchise flair. Available now on Poki, they join a lineup primed for cross-device sessions. Studios gain from Poki’s metrics-driven insights and global footprint, cementing browser-based game websites as a important distribution channel. The step signals SYBO’s multi-format strategy, with Poki as a proven partner in the long haul.
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