Please can you introduce yourself and provide a brief history of your digital marketing journey?
- Jeroen Coenen, Head of Marketing at ACT Group, a global leader in sustainability solutions. We empower companies to act on their sustainability journey.
- Started my career in advertising & communications consultancy, switched to technology marketing, worked for start-ups, scale ups and enterprise companies worldwide. Now manage a global team of talented marketers at ACT Group.
What aspects of the Panel: Building an Authentic and Impactful Brand at DMWF Europe on the 26-27 November, are you most excited about as a speaker?
- I’m passionate about building brands.
- Whether it’s for start-ups, scale ups or enterprise companies, it’s all about building trust. How do you build trust? Build credibility so others look at you as a trusted resource. How do you build credibility? By proving your value and showing your ability to execute. That’s what I like doing.
Which project from the past year stands out as your proudest achievement?
Changing the marketing organizational structure and making the team ready for modern marketing.
What marketing advancement and trend are you most enthusiastic about in the digital marketing landscape?
- The power of AI – we work with AI every day, from copy, to design to digital events.
- The speed of change – we will see more change in the coming 10 years compared to the previous 300.
- The changing buyer journey – 100% of B2B sales is influenced by digital.
What single piece of advice would you give to a friend working in the digital marketing space?
Try to understand the science of emotion. Why people do things. Explore the basics of emotional psychology. This will improve your digital work.
Lastly, could you share what is your favourite marketing campaign and why it resonates with you?
I have several, but as we’re in Amsterdam, I love “An Amsterdam bicycle story. By Veloretti.” An amazing example of authenticity and impact.
My all-time favourite by the way is Nike’s “Just do it” campaign. The way they integrate company values in their stories and in everything they do is remarkable.
