Please can you introduce yourself and provide a brief history of your digital marketing journey?

Since 2023 I oversee the affiliate program for Hema, a Dutch retailer known for affordable, high-quality products, across the Netherlands, Belgium, France, and Germany.

I previously managed Bitstamp’s global affiliate network and was a Senior Account Manager at Daisycon, where I  worked over 5 years specializing in lead generation and affiliate marketing. I have helped hundreds of brands set up successful performance based digital marketing campaigns and acquire affiliates for their programs.

To me, matching demand and supply of traffic is the most satisfying part of my role. I have learned crafting this type of strategic partnerships requires a commercial instinct and a very personal approach.

What aspects of the Fireside Chat: Affiliate Marketing Tools, Tactics and Strategies in 2024 and Beyond at DMWF Europe on the 26-27 November, are you most excited about as a speaker?

I think everybody enjoys meeting people that are in the same profession and I always hope to be inspired by tactics and insights from other professionals in the digital marketing industry. Besides that, it’s a great opportunity to stay up to date on trends.

Which project from the past year stands out as your proudest achievement?

Firstly I am thrilled about every great performing affiliate of HEMA. But the one that has surprised me most, is my case (HEMA x JAN Magazine) that was submitted by our network Tradetracker has been nominated for the Global Performance Marketing Awards 2024 in the category: Best Use of Content Commerce! Kudos to the clever work and dedication of the entire team at HEARST and I’m honoured to be considered for this award.

What marketing advancement and trend are you most enthusiastic about in the digital marketing landscape?

Platforms operating as subnetworks in the old fashioned affiliate tracking networks that have been able to bridge the gap between a large and growing number of influencers. They have quickly innovated, and cater efficiently to the needs of brands and content creators. Also I am witnessing how performance based marketing is playing an important role in partner marketing and retail media: opening up new opportunities for digital marketeers.

What single piece of advice would you give to a friend working in the digital marketing space?

I’d recommend focusing on continuous learning and adaptability. The digital marketing landscape evolves rapidly with new tools, trends, and algorithms. Staying updated through courses, webinars, and industry news can help you remain competitive. Embrace experimentation and be willing to pivot your strategies based on performance data and emerging trends. This mindset will help you stay ahead in a dynamic field.

Lastly, could you share what is your favourite marketing campaign and why it resonates with you?

Impossible to name one, amazing stuff comes out every day. Obviously I’m a big fan of HEMA campaigns in general though. Especially from our partners that create fresh branded content that resonates with our target audience without being too intrusive or pushy.