1) Please can you introduce yourself and provide a brief history of your digital marketing journey?
I’m Kerry-Ann Stimpson and I’m the CMO of the JMMB Group, which is a Caribbean-based financial group that is headquartered in Jamaica, with operations in Barbados, the Dominican Republic and Trinidad & Tobago. As a marketer for over 20 years, I’ve had the pleasure to see how digital marketing has transformed the marketing function and landscape, in a way that has empowered brands to reach their target audiences and realize their growth objectives in effective and cost-efficient ways.
2) What aspects of the ‘Leveraging Employee Social Media Brand Advocacy for Digital Growth’ session at DMWF North America on the 26-27 September, are you most excited about as a speaker?
Sharing with digital marketers about how they can leverage employee brand/social media advocacy for digital growth, excites me because it is still that aspect of digital marketing that is, arguably, the most misunderstood and under-utilized…yet, can potentially reap the greatest results, on a tight budget. This session promises to be intriguing, with tons of great takeaways.
3) Which project from the past year stands out as your proudest achievement?
As an independent podcaster (The Internal Marketing Podcast), I’m proud of being able to be part of a community of marketers that are helping to drive the conversation that encourages brands to see their employees as their most powerful brand ambassadors, especially in the digital space.
4) What marketing advancement and trend are you most enthusiastic about in the digital marketing landscape?
I’m excited about how GenAI has empowered more people and brands to generate content. This will open new doors for digital marketers to be more efficient, while paving the way for reluctant brands to finally ‘up’ their digital marketing game.
5) What single piece of advice would you give to a friend working in the digital marketing space?
Get better at measuring the impact of your digital marketing strategies. Reporting on “likes” and “clicks” isn’t enough. Show the business how your digital marketing impacts the bottom line, in dollars and cents.
6) Lastly, could you share what is your favorite marketing campaign and why it resonates with you?
Any ‘Dove’ campaign resonates with me. As a brand, Dove has carved a unique voice that encourages women to redefine beauty, while making all women feel seen and heard.
You can catch Kerry-Ann on the session ‘Leveraging Employee Social Media Brand Advocacy for Digital Growth’ and the Panel ‘Creating Content Which Connects With Your Audience’ on September 26-27 at Marriott Marquis Times Square – you won’t want to miss it!
Ticket prices rise at midnight tonight. Register now and save 15% off!
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