1) Please can you introduce yourself and provide a brief history of your digital marketing journey?
I am Nandini and I am currently the Global Marketing Director, Smirnoff with Diageo North America. I have been fortunate to have been in the journey of iconic and turn around brands across multiple geographies including Asia, Europe and North America. I have been fortunate to have seen how as marketers grappled with transition of traditional media to digital media – and also within digital the area of performance marketing to now an era of effectiveness.
2) What aspects of the ‘Content Marketing & Video session at DMWF North America on the 26-27 September, are you most excited about as a speaker?
I learn as much or more when I share.
I am looking forward to some amazing conversations – the power of agenda less conversations are massive!and hence stop by and do share your thoughts and beyond post the session
What I am most excited about is the collective impact we can land with the learnings fom DMWF
3) Which project from the past year stands out as your proudest achievement?
In the current role I really enjoyed partnening with the Creative equlas team on the Creative Comeback program – which gives women and non-binary gender an avenue to work on a live brief. The program was a huge success with the responses making way into actual execution plans of the brand and the participants having an avenue to showcase their work to the best of agency networks in New York and by way of which opened doors for their coming back to work.
4) What marketing advancement and trend are you most enthusiastic about in the digital marketing landscape?
I am all about impact – impact of marketing on both business and people at large. And in this context I have always been bullish on creative effectiveness in digital– the art and science of marketing comes to life the best in the digital channel. Also from a content production standpoint I am getting my hands dirty on optimization in a cash crunched world – using Gen AI and embracing a world of fabulous story telling with heart beat arc but balancing that with the costs to an audience who values authenticity over evreything else and hence welcomes low fi content.
5) What single piece of advice would you give to a friend working in the digital marketing space?
I believe this is the most exciting time to be in marketing and within marketing on digital. If I have to give one advice it will be “Be curious”. Embrace learning and experiment and be Humble, we are all learning and lets navigate together in this new era together.
6) Lastly, could you share what is your favorite marketing campaign and why it resonates with you?
I absolutely love the current work on Smirnoff -as the world’s #1 vodka the campaign of We Do We boldly champions the power of the collective and reignite social connections around the world. With a recent report indicating that 79% of 18-29 year-olds feel their emotional connections are weaker today than they were in the past, this new initiative aims to tackle feelings of disconnection and isolation around the world. And after all the world is a better place when different people, flavours and ingredients come together. We are now live in 20+ countries including the UK, Canada, North America, Mexico, Brazil, Ireland, India and Australia.
And we are taking the narrative forward by welcoming everyone to the party and championing representation across age, personal ability, sexual orientation and ethnicity.
Don’t miss Nandini at DMWF North America on Panel: Creating content which connects with your audience and her talk on Ahead of the curve: Evolve your brand alongside consumer trends at Marriott Marquis, Times Square, New York on September 26-27. Secure your pass now by clicking here and we will see you there!
